# App-Exclusive QSR Meal Bonuses The Wendy's $5 Biggie Bag Now Comes with a Complimentary Treat By Michael Hemsworth | Published 2024-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/biggie-bag References: [fastfoodpost](https://www.fastfoodpost.com/wendys-offers-free-small-frosty-with-5-biggie-bag-purchase-in-the-app/) & [wendys](https://www.wendys.com/)  The [Wendy's](https://www.trendhunter.com/trends/free-peppermint-frosty) $5 Biggie Bag was launched by the brand back in 2019 to the delight of value-minded consumers alike and now the brand is celebrating the meal's 5th anniversary with a sweet deal for patrons. The brand is offering a [free small Frosty](https://www.trendhunter.com/trends/wendys-desserts) with the purchase of the $5 Biggie Bag when placing an order through the brand's app from June 20 through 30, 2024. The offer can also be redeemed in-store by simply scanning the in-app offer at the counter. Customers can choose from any Frosty they wish for their complimentary treat, which also includes the [Triple Berry Frosty](https://www.trendhunter.com/trends/small-frosty) that was recently introduced. The Wendy's $5 Biggie Bag promotion is arriving to help catch the attention of value-minded consumers who are becoming increasingly focused on where to find the best deals to help stretch every dollar. Image Credit: Wendy’s ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 58% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **App-exclusive Deals:** Companies are increasingly using app-based offers to attract and retain value-conscious customers. - **Complementary Add-ons:** Adding complimentary items to purchases is becoming a popular way to enhance customer satisfaction and increase perceived value. - **Personalized Promotions:** Brands are leveraging technology to offer tailored promotions based on customer behavior and preferences. ### Sectors Adopting This - **Quick-service Restaurants:** Fast food chains are utilizing mobile apps to enhance customer interaction and drive in-store visits. - **Mobile App Development:** The demand for seamless app experiences is growing as customers expect more personalized and convenient shopping solutions. - **Consumer Loyalty Programs:** Innovative loyalty programs are being designed to offer unique rewards and incentives through digital platforms. ## Related on Trend Hunter - [Summer Iced Drink Promotions](https://www.trendhunter.com/trends/small-frosty.md) - [Free Peppermint Beverages](https://www.trendhunter.com/trends/free-peppermint-frosty.md) - [Friend-Honoring QSR Dessert Campaigns](https://www.trendhunter.com/trends/wendys-frosty-swirls-trio.md) - [Tiered QSR Pricing Initiatives](https://www.trendhunter.com/trends/biggie-deals-menu.md) - [Eclipse-Themed QSR Promotions](https://www.trendhunter.com/trends/wendys-totality-free-small-frosty.md) - [Festive QSR Offerings](https://www.trendhunter.com/trends/unwrap-menu.md) - [Basketball-Inspired Complimentary Menu Promotions](https://www.trendhunter.com/trends/free-fries-and-frosty.md) - [Value-Enhancing QSR Meal Deals](https://www.trendhunter.com/trends/wendys-5-breakfast-deal.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/breakfast-biggie-bundles.md)