# Mega Branding Changes Walmart Adds Asterisk to Logo By Going Like Sixty | Published 2008-07-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/biggest-retailer-makes-the-logo-different-walmart-with-an-asterisk References: [businessweek](http://www.businessweek.com/innovate/content/jul2008/id2008072_324653.htm?campaign_id=rss_innovate) Wal-mart changed their logo and all the braggadocio that is going on about the simple [logo change](https://www.trendhunter.com/trends/sandisk-logo) just cracks me up. I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors. The new logo has nice round letters and the hyphen/star between Wal and [Mart](https://www.trendhunter.com/trends/reps-are-local-too) has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It's an asterisk. As in [Walmart](https://www.trendhunter.com/trends/walmart-ecommerce-update)* *where boomers go die, or Walmart* *bring your teeth, it's free sample day. Read what various people who get paid giant sums of money to babble have to say below: ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Simplified Logos:** The trend of simplifying logos in branding could create disruptive innovation opportunities for companies to convey a modern and minimalistic image. - **Symbolic Replacements:** The trend of replacing symbols in logos offers opportunities for companies to create unique and memorable brand identities. - **Playful Branding:** The trend of incorporating playful elements in logos allows companies to connect with younger audiences and infuse humor into their brand image. ### Industries Being Reshaped - **Marketing/branding:** In the marketing/branding industry, companies have the opportunity to embrace innovative logo designs and concepts to effectively communicate their brand message. - **Retail:** The retail industry can explore disruptive logo changes to differentiate themselves in a competitive market and attract customers with modern and engaging brand identities. - **Consumer Goods:** For consumer goods companies, logo changes present a chance to refresh their brand image and appeal to new target demographics by incorporating symbolic elements in their logos. ## Related on Trend Hunter - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Digital Retailer Strategy Updates](https://www.trendhunter.com/trends/walmart-ecommerce-update.md) - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Corporate Inclusion Transformations](https://www.trendhunter.com/trends/corporate-diversity-strategies.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md)