# Country Couture Editorials Daniela Kocianova Shows Everything's 'Bigger in Texas' in Flair Austria By Marissa Brassfield | Published 2010-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bigger-in-texas-in-flair-austria References: [fashiongonerogue](http://fashiongonerogue.com/daniela-kocianova-manolo-campion-flair-austria/) & [flair-modemagazin.at](http://www.flair-modemagazin.at/flair.html) 'Bigger in Texas' in Flair Austria is a smokin' editorial with some serious honky-tonk style. Model Daniela Kocianova rocks [cowboy hats](https://www.trendhunter.com/trends/hello-kitty-howdy-partner), itty-bitty shorts and other fierce [Western-inspired pieces](https://www.trendhunter.com/trends/frye-x-aurate) for photographer Manolo Campion. My favorite shot from 'Bigger in Texas' in Flair Austria is the eighth image, in which Kocianova's body is superimposed over an oil-drilling site. See the gallery above for the full editorial. **Implications** - Current fashion trends are heading back to basics; perhaps due to the recession, a surge of [country couture](https://www.trendhunter.com/trends/the-permanent-collection) and retro revival. Consumers now opt for outfits which are simple and comfortable instead of extravagant, flashy fashions. Companies can cater to this market of comfort-seeking consumers by studying their values and applying them to their products. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Country Couture:** The surge of country couture and retro revival in fashion trends can be capitalized on by companies that create simple and comfortable clothing. - **Western-inspired Fashion:** The popularity of Western-inspired fashion creates an avenue for companies to create unique designs that incorporate cowboy hats, itty-bitty shorts, and other fierce Western-style apparel. - **Oil-drilling-inspired Imagery:** Incorporating oil-drilling-inspired imagery, such as the eighth image in the 'Bigger in Texas' editorial, can be an innovative way for companies to create distinct and eye-catching visual content. ### Sectors Adopting This - **Fashion:** The resurgence of country couture and the popularity of Western-inspired fashion presents opportunities for fashion companies to cater to comfort-seeking consumers. - **Photography:** Incorporating unique and innovative visual elements, such as oil-drilling-inspired imagery, can create opportunities for photographers to differentiate their work in the industry. - **Advertising:** Using distinct visual elements, such as oil-drilling-inspired imagery, can create innovative and eye-catching advertising campaigns for companies looking to stand out in their industries. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaboration Spirit Brand Boots](https://www.trendhunter.com/trends/jack-daniels-cowboy-boots.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md)