# Springtime Holiday Cafe Drinks These BIGGBY COFFEE Beverages Celebrate St.Patrick's Day By Michael Hemsworth | Published 2025-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biggby-coffee-beverages References: [restaurantmagazine](http://www.restaurantmagazine.com/biggby-coffee-brings-the-luck-of-the-irish-with-festive-st-patricks-day-beverages/) & [biggbyfranchising](https://www.biggbyfranchising.com/)  These new [BIGGBY](https://www.trendhunter.com/trends/biggby-coffee-spring-menu) COFFEE beverages are heading to participating locations as a series of drinks that will help customers to celebrate [St. Patrick's Day](https://www.trendhunter.com/trends/7eleven-st-patricks-day) in a decidedly delicious way. The drinks come in the Chocolate Covered Leprechaun and Sweet Foam Irish Cream Cold Brew varieties, which are arriving this week but will only be available through the end of March. The drinks are also arriving alongside a special promotion that will see customers enjoying 50% off any Irish Cream drink or Mint Chip Creme Freeze on March 17, 2025. Chief Marketing Officer Rita Bettino spoke on the new BIGGBY COFFEE beverages saying, "The St. Patrick’s Day season is all about fun, tradition, and a little bit of magic — something we love to bring to life in our menu. Whether you’re a longtime fan of our Irish Cream lineup or looking to try something new, we’re excited to share these festive flavors with our guests.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 24% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Festive Beverages:** Limited-time drinks that align with festive holidays provide an opportunity to captivate customers seeking unique, celebratory flavors. - **Interactive Promotional Campaigns:** Engaging consumers with special promotions on specific days enhances customer experience and increases foot traffic and sales. - **Flavor Innovation in Cafes:** Creatively flavored beverages, like Chocolate Covered Leprechaun, can differentiate a cafe chain by offering memorable and exclusive options. ### Where This Applies - **Coffee Shop Chains:** Seasonal beverage offerings can drive increased brand visibility and customer loyalty for coffee shops during holiday periods. - **Flavor and Beverage Development:** Innovation in flavor profiles can reposition traditional drinks, creating enhanced sensory experiences for consumers. - **Food and Beverage Marketing:** Festive-themed promotional strategies help brands leverage holidays to generate excitement and engage with a diverse consumer base. ## Related on Trend Hunter - [Paddy's Day Matcha Drinks](https://www.trendhunter.com/trends/minty-matcha-ice.md) - [Celebratory Irish Cream Coffees](https://www.trendhunter.com/trends/tim-hortons-irish-cream.md) - [Sparkling Shamrock Beverages](https://www.trendhunter.com/trends/st-patricks-day-drink.md) - [Irish Cream-Flavored Mochas](https://www.trendhunter.com/trends/irish-cream-mocha.md) - [Comforting Holiday Cafe Menus](https://www.trendhunter.com/trends/biggby-coffee-festive-holiday-menu.md) - [Co-Branded Irish Coffees](https://www.trendhunter.com/trends/limited-edition-irish-coffee.md) - [Minty QSR Drink Menus](https://www.trendhunter.com/trends/jacks-lucky-mint-trio.md) - [Specialty Springtime Candies](https://www.trendhunter.com/trends/irish-cream-chocolates.md) - [St. Patrick's-Themed Liqueurs](https://www.trendhunter.com/trends/baileys-vanilla-mint-shake.md)