# Campfire-Themed Restaurants 'Bigfire' in Universal Orlando is Serving Up Tableside S'mores By Katherine Pendrill | Published 2019-06-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bigfire References: [delish](https://www.delish.com/food-news/a28209858/universal-orlando-campfire-themed-restaurant/) & [fox35orlando](http://www.fox35orlando.com/entertainment/attractions/new-restaurant-bigfire-opens-at-universal-orlando-resort-s-citywalk) Just in time for summer, a new campfire-themed restaurant called 'Bigfire' has opened at [Universal Orlando](https://www.trendhunter.com/trends/universal-helios-grand-hotel). Featuring a meat-heavy menu and tableside s'mores, this new restaurant offers the best of a campfire experience—minus the bugs. Bigfire is a two-story space that has been designed to "make guests feel as though they have stepped into a grand lakeside lodge." That means that in addition to a giant fireplace, the interior also boasts camp lanterns and other rustic touches. The menu also has a distinctly rustic theme with dishes such as a coffee-rubbed sirloin steak, a bison burger, and a [tableside s'mores kit](https://www.trendhunter.com/trends/campfire-smores-collection) that allows you to [toast marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow) and assemble your own s'mores right at your table. Image Credit: *Bigfire.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Campfire-themed Restaurants:** Opportunity for restaurants to create immersive dining experiences that evoke nostalgia and outdoor ambiance. - **Meat-heavy Menus:** Opportunity for restaurants to cater to carnivorous consumers with a focus on hearty and indulgent dishes. - **Tableside S'mores:** Opportunity for restaurants to offer interactive dessert experiences that engage customers and add a fun element to dining. ### Where This Applies - **Hospitality:** Opportunity for hotels and resorts to create unique dining experiences that attract guests and set themselves apart from competitors. - **Food and Beverage:** Opportunity for food and beverage businesses to innovate their menus and incorporate themed experiences that cater to specific consumer preferences. - **Entertainment:** Opportunity for entertainment venues and theme parks to enhance their offerings by including immersive dining experiences that provide guests with a unique and memorable experience. ## Related on Trend Hunter - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Campfire-Inspired Cocktails](https://www.trendhunter.com/trends/campfire-inspired-cocktail.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md)