# Energizing Canned Oat Lattes BIGFACE's Dairy-Free Oat Milk Lattes Deliver a Boost with MCT Oil By Laura McQuarrie | Published 2024-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bigface References: [instagram](https://www.instagram.com/p/C-kqeECRfsJ/?hl=en) & [bigfacebrand](https://www.bigfacebrand.com/collections/coffee/products/bf-rb-uv)  Coffee brands are eager to enter the [ready-to-drink space](https://www.trendhunter.com/trends/premium-charged-lattes) to capitalize on the growing demand for convenient, on-the-go caffeine solutions, and BIGFACE is among the latest to reach busy consumers seeking quality coffee without the hassle of brewing. The coffee brand founded by [NBA](https://www.trendhunter.com/trends/freak-8) star Jimmy Butler debuted its first three RTD offerings in the form of [creamy oat milk lattes](https://www.trendhunter.com/trends/iced-coffee-range) with unique flavors that appeal to more than just non-dairy drinkers. The Original Oat Latte, Coconut Cinnamon Oat Latte and Ube Vanilla Oat Latte share a convenient way for fans of the brand to enjoy a taste of BIGFACE's fruity and bold Doublestar coffee with MCT oil, which boosts coffee's fat content, provides energy and help drinkers feel full longer. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 68% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Beverages:** The surge in RTD coffee offerings reflects a rising consumer demand for high-quality, convenient caffeine solutions. - **Non-dairy Innovations:** The introduction of dairy-free oat milk lattes taps into the growing market of lactose-intolerant consumers and plant-based lifestyle adopters. - **Functional Ingredients:** Incorporating MCT oil into beverages highlights a trend towards combining energy-boosting ingredients with everyday products for added health benefits. ### Industries Being Reshaped - **Beverage Industry:** Innovative RTD coffee products are transforming the traditional beverage market by meeting the needs of convenience-focused consumers. - **Health and Wellness:** Functional beverages like those with MCT oil align with the health and wellness industry's focus on dietary supplements and energy-boosting products. - **Plant-based Foods:** The rise of oat milk in coffee products demonstrates the plant-based industry's expansion into diverse categories offering dairy-free alternatives. ## Related on Trend Hunter - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Nutritious Canned Lattes](https://www.trendhunter.com/trends/canned-latte.md) - [Ready-to-Drink Matcha Beverages](https://www.trendhunter.com/trends/oat-drink-matcha.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Flavored Plant-Based Coffee Mixers](https://www.trendhunter.com/trends/oatly-barista-editions.md)