# Highly Anticipated Coffee Pop-Ups NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up By Kalin Ned | Published 2025-07-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bigface-coffee-popup References: [businesswire](https://www.businesswire.com/news/home/20250708304198/en/NBA-All-Star-Jimmy-Butlers-BIGFACE-Coffee-Pops-Up-in-San-Francisco-with-Square) NBA All-Star Jimmy [Butler's](https://www.trendhunter.com/trends/kitchenaid-caffeine-confessions) [BIGFACE](https://www.trendhunter.com/trends/bigface-store) Coffee pop-up collaboration with Square represents an innovative convergence of professional sports, specialty coffee culture, and financial technology services. The temporary San Francisco location at Square's Corner Store space serves as both a retail coffee shop and a cultural activation. It marks Butler's first Bay Area business venture since joining the [Golden State Warriors](https://www.trendhunter.com/trends/nba-oreo-cookies). The partnership highlights how Square's commerce platform enables entrepreneurial athletes to expand their brands beyond traditional endorsement deals into fully operational businesses. The BIGFACE Coffee pop-up builds on the brand's established presence in Miami, where it has grown from Butler's improvised NBA bubble coffee stand into a lifestyle brand featuring premium apparel alongside its specialty coffee offerings. Additionally, Cash App users would benefit from exclusive discounts using their payment cards. Image Credit: BIGFACE ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 59% | Activity: 68% | Freshness: 44% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Athlete-led Brand Ventures:** Entrepreneurial athletes are expanding their brands beyond traditional endorsements to create fully operational businesses. - **Pop-up Retail Experiences:** Pop-up retail spaces are being used as innovative methods for creating temporary yet impactful cultural and commercial touchpoints. - **Fintech Integration in Retail:** The integration of fintech solutions in retail environments enhances customer engagement through exclusive financial incentives. ### Industries Being Reshaped - **Professional Sports:** The professional sports industry witnesses a shift as athletes leverage their celebrity status to launch personal brand ventures. - **Specialty Coffee:** The specialty coffee industry sees diversification with cultural activations that promote unique consumer experiences. - **Financial Technology:** Financial technology solutions are transforming traditional retail and service transactions through seamless integration and consumer incentives. ## Related on Trend Hunter - [Space-Inspired Dynamic Coffee Shops](https://www.trendhunter.com/trends/bigface-store.md) - [Basketball Player-Approved Crackers](https://www.trendhunter.com/trends/cheezit-original-jimmy-butler-limitededition.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Sports-Inspired Pop-Up Shop Metaverses](https://www.trendhunter.com/trends/shop-metaverse.md) - [Immersive Coffee Pop-Ups](https://www.trendhunter.com/trends/ninja-luxe-caf.md) - [Singer-Inspired Pop-Up Cafes](https://www.trendhunter.com/trends/short-n-sweet-cafe.md) - [Fashion-Inspired Coffee Events](https://www.trendhunter.com/trends/coffeehouse-rave.md)