# Moody Blue-Hued Tea Ranges The Bigelow Butterfly Pea Flower Range Includes Two Options By Michael Hemsworth | Published 2024-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bigelow-butterfly-pea-flower References: [drugstorenews](https://drugstorenews.com/bigelow-tea-debuts-butterfly-pea-flower-brand) & [bigelowtea](https://www.bigelowtea.com)  The [Bigelow Butterfly](https://www.trendhunter.com/trends/teainfused-beers) Pea Flower tea range has been shown off by the brand as its latest lineup of options that prioritize flavor and a moody hue to catch the attention of avid tea drinkers alike. The teas come in two options including Sapphire Bay and Vanilla Midnight that have a purplish and blueish hue, respectively upon being brewed. The products are making their debut exclusively at Walmart stores and [Walmart.com](https://www.trendhunter.com/trends/monsters-cereals), and both feature an [herbal formulation with no caffeine](https://www.trendhunter.com/trends/sleepytime-biotin-beauty-rest) in the mix. The brand commented on the Bigelow Butterfly Pea Flower tea range saying, "With a commitment to delivering the perfect cup of tea, these expertly crafted blends feature quality-sourced and trending ingredient, butterfly pea flower. Each caffeine-free herbal tea offers a vibrant color and delicious flavor, making every cup a beautiful tea drinking experience." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 66% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Color-changing Craft Teas:** Moody blue-hued teas like the Bigelow Butterfly Pea Flower range are transforming traditional tea experiences through visually captivating elements. - **Caffeine-free Herbal Blends:** Herbal tea formulations devoid of caffeine are gaining popularity, offering a healthier alternative for consumers seeking flavorful beverages without stimulants. - **Exclusive Retail Partnerships:** Teas launched exclusively through major retail outlets like Walmart are leveraging strategic partnerships to maximize product exposure and accessibility. ### Who This Affects Most - **Beverage Industry:** In the beverage industry, the introduction of visually appealing and health-conscious tea options highlights the evolving consumer preferences for novel drinking experiences. - **Retail Industry:** The retail industry is benefiting from exclusive product launches, which drive consumer traffic and create a unique selling proposition for major stores. - **Health and Wellness Industry:** Products like caffeine-free herbal teas are contributing to the growth of the health and wellness industry by offering alternatives that align with the increasing focus on holistic wellbeing. ## Related on Trend Hunter - [Color-Changing Lemonades](https://www.trendhunter.com/trends/butterfly-pea-flower-lemonade.md) - [Butterfly Pea Flower Powders](https://www.trendhunter.com/trends/butterfly-pea-flower-powder.md) - [Functional Tea Blends](https://www.trendhunter.com/trends/bigelow-signature-line.md) - [Concentrated Floral Food Colors](https://www.trendhunter.com/trends/pure-purple-butterfly-pea.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md) - [Aromatic Iced Tea Flavors](https://www.trendhunter.com/trends/tahiti-delight.md) - [Fruit-Driven Hot Tea Ranges](https://www.trendhunter.com/trends/lipton-teas-infusions.md) - [Organic Dual-Flavor Teas](https://www.trendhunter.com/trends/new-clipper-teas.md) - [Floral Multi-Purpose Syrups](https://www.trendhunter.com/trends/martinbauer.md)