# Multi-Storefront E-Commerce Solutions BigCommerce Revamps Ted Baker's Digital Commerce Experience By Niko Pajkovic | Published 2022-03-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bigcommerce References: [marketingtechnews.net](https://marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/) & [tedbaker](https://www.tedbaker.com/)  BigCommerce, an Open SaaS [eCommerce platform](https://www.trendhunter.com/trends/ecommerce-platforms) that works with retail brands, has launched a new [eCommerce experience](https://www.trendhunter.com/trends/retail-technology-upgrades) for the UK-based lifestyle brand [Ted Baker](https://www.trendhunter.com/trends/ted-baker-sport). The new initiative takes sees both brands taking an innovative approach to eCommerce by leveraging BigCommerce's multi-storefront (MSF) headless solution. Thanks to the new tool, Ted Baker is able to utilize a single BigCommerce online store to operate several unique storefronts. As a result, the new solution allows the lifestyle brand to streamline day-to-day back-end employee operations while also providing online shoppers with a sleek and frictionless customer experience. “Built on the scalable yet robust platform, BigCommerce and its supporting partners created a tailored solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets," said Leon Shepherd, CIO of Ted Baker. Image Credit: Ted Baker ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Multi-storefront E-commerce:** The use of multi-storefront e-commerce solutions provides retailers with a more streamlined online shopping experience for customers. - **Headless Commerce:** Headless commerce solutions like BigCommerce's multi-storefront platform allows retailers to more easily operate multiple storefronts from a single location. - **Tailored Solutions:** The creation of tailored solutions allows brands like Ted Baker to simplify backend complexities while enhancing the customer journey and product offerings. ### Where This Applies - **E-commerce:** The e-commerce industry can benefit from multi-storefront solutions to improve the customer experience and streamline employee operations. - **Retail Technology:** Retail technology companies can develop headless commerce solutions to help retailers operate multiple storefronts from a single platform. - **Fashion:** The fashion industry can use tailored solutions to showcase product offerings while improving the customer journey and expanding into new markets. ## Related on Trend Hunter - [Novel Multi-Brand Retail Experiences](https://www.trendhunter.com/trends/multibrand-shopping-and-ordering.md) - [Accessible Commerce Engines](https://www.trendhunter.com/trends/ecommerce-platform-mason.md) - [Multi-Brand Shopping Hubs](https://www.trendhunter.com/trends/boohoo-marketplace.md) - [Multi-Brand E-Commerce Expansions](https://www.trendhunter.com/trends/storefront-pro.md) - [Unified Ecommerce Platforms](https://www.trendhunter.com/trends/boeing-distribution.md) - [Highly Customizable Marketplace Platforms](https://www.trendhunter.com/trends/customizable-marketplace-platform.md) - [Accessiblle No-Code Marketplace Platforms](https://www.trendhunter.com/trends/nautical-commerce.md) - [Digital Delivery Service Storefronts](https://www.trendhunter.com/trends/instacart-storefront.md) - [Hybrid eCommerce Shops](https://www.trendhunter.com/trends/reach-eboutique.md)