# E-Grocery Private Label Expansions BigBasket Will Launch 500 New Products by 2021 By Grace Mahas | Published 2020-09-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bigbasket References: [business-standard](https://www.business-standard.com/article/companies/bigbasket-bets-on-in-house-segments-plans-to-expand-private-label-cart-120081901385_1.html) & [bigbasket](https://www.bigbasket.com/) BigBasket — the Indian online grocery delivery service — recently announced plans to expand its [private label offerings](https://www.trendhunter.com/trends/clover-valley-private-label) with 500 new products by Fall 2021. Currently, 38% of the company's sales are generated from private labels, and the company is hoping to increase revenue by expanding these offerings. "During the lockdown, we found that there is a huge demand for [frozen snacks](https://www.trendhunter.com/trends/private-label-snack), hence, we are looking at that segment starting with [frozen pizzas](https://www.trendhunter.com/trends/food-lion-frozen-pizzas),” noted Seshu Kumar Tirumala, the National Head of Buying and Merchandising at BigBasket. In addition, the company stated they saw a surge in health and immunity products during the COVID-19 outbreak and will set up a separate category specifically for immunity building products. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Expansion of Private Label Offerings:** BigBasket plans to launch 500 new products by Fall 2021, aiming to increase revenue by expanding their private label offerings. - **Rise in Demand for Frozen Snacks:** BigBasket found a huge demand for frozen snacks during the lockdown, signaling an opportunity for the frozen food industry. - **Growing Market for Health and Immunity Products:** The surge in demand for health and immunity products during the COVID-19 outbreak indicates a potential disruptive innovation opportunity for companies in the health and wellness industry. ### Who This Affects Most - **Online Grocery Delivery:** BigBasket's expansion of private label offerings highlights the potential for disruptive innovation within the online grocery delivery industry. - **Frozen Food:** The increased demand for frozen snacks presents an opportunity for disruptive innovation in the frozen food industry. - **Health and Wellness:** The rise in demand for health and immunity products suggests an opportunity for disruptive innovation in the health and wellness industry. ## Related on Trend Hunter - [Trendy Private Label Launches](https://www.trendhunter.com/trends/kroger-3.md) - [Private Label Grocery Updates](https://www.trendhunter.com/trends/dollar-general-2.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md) - [Low-Cost Private Brand Expansions](https://www.trendhunter.com/trends/dollar-general-clover-valley.md) - [Lifestyle Label Launches](https://www.trendhunter.com/trends/basically.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-saver.md) - [Premium Private Label Products](https://www.trendhunter.com/trends/gopuff-basically-premium.md) - [Private Label Home Goods](https://www.trendhunter.com/trends/iceland.md)