# Candid Street Style Editorials The Ones 2 Watch 'Big Youth' Story Boasts Young and Carefree Looks By Jana Pijak | Published 2017-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/big-youth References: [theones2watch](https://theones2watch.com/editorial/women/29152/) & [dennisbranko](http://www.dennisbranko.com/) The Ones 2 Watch 'Big Youth' editorial is captured by photographer Dennis Branko and consists of [candid street style imagery](https://www.trendhunter.com/trends/asos-inspired-by) that is authentic and unposed. Models Tommy, Kelvin, Jip Boxstart, Ray and India star in the photoshoot that is lensed outdoors. Whether captured on soccer fields, in suburban neighbourhoods or in the heart of the city, this editorial's cast exudes a carefree and effortlessly cool air. In 2017, the concept of youth is more associated with one's state of mind rather than their age and The Ones 2 Watch Big Youth editorial captures this notion visually. The photoshoot's most eye-catching looks include matching indigo suiting, [soccer-themed streetwear picks](https://www.trendhunter.com/trends/october-collection) along with [nostalgic pastel knits](https://www.trendhunter.com/trends/summer-outdoor) that are an ode to the 90s. Image Credit: Dennis Branko ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 91% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Authentic Street Style:** Chances for fashion and retail industries to incorporate more authentic street style elements into their products and marketing campaigns. - **Youthful Mindset:** Opportunities for businesses in various industries to market towards the youthful mindset, regardless of age. - **Nostalgic Fashion:** Marketing potential for businesses to create nostalgic fashion pieces inspired by the 90s and early 2000s. ### Industries Being Reshaped - **Fashion:** Fashion brands can take inspiration from the authentic street style looks showcased in this editorial. - **Retail:** Retail stores can incorporate more youthful and authentic elements to their store decor and marketing campaigns. - **Marketing:** Marketing agencies can tap into the nostalgia trend and create campaigns targeted towards consumers who are looking for a sense of comfort and familiarity. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md)