# Matching Father-Son Outfits Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day By Grace Mahas | Published 2019-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/big-w References: [hit.au](https://www.hit.com.au/story/big-w-has-dropped-mini-me-outfits-for-father-s-day-138855) & [bigw.au](https://www.bigw.com.au/matching-mens-and-boys-pyjama-sets/c/matching-mens-and-boys-pj-sets/) [Big W](https://www.trendhunter.com/trends/huggies-1), an Australian chain of discount department stores, recently debuted a new, affordable line of matching father-son apparel just in time for Australia's upcoming [Father's Day](https://www.trendhunter.com/trends/fathers-day-collections). The collection features matching Wavezone Mini-Me Swim shorts for both men and boys in a pattern featuring tropical birds and trees in blues, navy, and yellow. In addition, the line also features [matching pajamas](https://www.trendhunter.com/trends/bamboo-sleepwear-collection) -- with a shirt that features a cartoon monster and blue and black shorts that state "making cool look scary" adorned all over it. The collection features bright colors and funky patterns for a dapper yet relaxed outfit that will become everyday's favorite go-to. Big W's new collection of matching affordable father-son apparel is the perfect gift for any dad and will undoubtedly make a memorable and unique social media moment. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 87% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Alpha, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Father-son Matching Apparel:** Opportunity for other clothing retailers to provide similar affordable matching clothing items for father-son duos - **Affordable Holiday-themed Clothing Lines:** Opportunity for retailers to provide affordable holiday-themed clothing lines to suit various occasions such as Christmas or Easter - **Social Media-friendly Clothing Items:** Opportunity for clothing retailers to create social media-friendly clothing items for parents and kids to share on their platforms ### Industries Being Reshaped - **Retail:** Opportunity for discount retailers to cater to family audiences with affordable and stylish matching clothing lines - **Fashion:** Opportunity for fashion companies to create a broader range of unique and creative matching clothing designs - **Social Media:** Opportunity for social media platforms to capitalize on the trend of sharing family matching clothing posts and integrating purchasing options ## Related on Trend Hunter - [Easter-Inspired Family Apparel Line](https://www.trendhunter.com/trends/fullfamily-easter-collection.md) - [Family Sleepwear Lines](https://www.trendhunter.com/trends/family-pyjama-collection.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Valentine's Family Matching Apparel](https://www.trendhunter.com/trends/mother-daughter-matching-outfits.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Metaverse Father's Day Campaigns](https://www.trendhunter.com/trends/fathers-day-campaign.md)