# Supersized Soy Burgers McDonald's Just Debuted a New Big Vegan TS Burger in Germany By Katherine Pendrill | Published 2019-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-vegan-ts References: [chewboom](https://www.chewboom.com/2019/05/09/mcdonalds-debuts-new-big-vegan-ts-burger-in-germany/) & [mcdonalds.de](https://www.mcdonalds.de/produkte/produkt-profil?productName=big_vegan_ts) With [plant-based burgers gracing fast food menus](https://www.trendhunter.com/trends/plant-based-whopper) across America, [McDonald's Germany](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats) is jumping on the bandwagon with its new Big Vegan TS burger. Described as "a [meatless alternative](https://www.trendhunter.com/trends/grilld-and-beyond-meat) with the real McDonald’s taste," the new burger is just about as close as a vegan can get to enjoy the delicious taste of an iconic Big Mac. The new Big Vegan TS burger is a meat-free take on the typical McDonald's patty. However, instead of beef, the patty is made from a mixture of soy and wheat. The whole thing is then topped with Lollo Bionda lettuce, pickles, tomatoes, red onion, mustard, and ketchup served on a sesame seed bun. The new burger combo is designed to replace the Veggieburger TS at participating McDonald's locations across Germany. Image Credit: *McDonald's Germany.* ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Fast Food:** The rising popularity of plant-based burgers in fast food chains presents an opportunity for companies to develop more innovative and delicious meatless alternatives. - **Meatless Patty Innovation:** The use of soy and wheat in the patty of McDonald's Big Vegan TS burger highlights the opportunity to explore and create new plant-based protein sources for meatless products. - **Menu Replacement Strategy:** McDonald's Germany introducing the Big Vegan TS burger as a replacement for the Veggieburger TS emphasizes the need for companies to continuously update and innovate their menu offerings to cater to changing consumer demands. ### Sectors Adopting This - **Fast Food:** The plant-based burger trend in fast food provides an opportunity for fast food chains to attract health-conscious consumers and expand their menu options with innovative meatless alternatives. - **Food Manufacturing:** The demand for plant-based patties like the Big Vegan TS burger calls for advancements in food manufacturing processes to create new textures, flavors, and nutritional profiles for meatless options. - **Restaurant Chains:** Restaurant chains can explore incorporating plant-based burgers into their menus, as seen with McDonald's Germany, to capitalize on the growing consumer interest in sustainable and vegan dining options. ## Related on Trend Hunter - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Plant-Based Musician QSR Menus](https://www.trendhunter.com/trends/kaulitz-menu.md) - [Salad-Style QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-salad-burger.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Mycoprotein Plant-Based Burgers](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger.md)