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# Blue Raspberry Soda Slushies
Checkers and Rally’s Have Launched the Big Surf Slushie for Summer

By Katherine Pendrill | Published 2020-04-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/big-surf-slushie
References: [fastfoodpost](https://www.fastfoodpost.com/checkers-and-rallys-add-new-big-surf-slushie/)

Summer is just around the corner, and [Checkers](https://www.trendhunter.com/trends/slimers-green-apple) and [Rally’s](https://www.trendhunter.com/trends/honey-bbq-bacon-burger) want to help consumers start celebrating with its new Big Surf Slushie.

As the name suggests, the Big Surf Slushie is a cool blue drink inspired by surfing. The drink itself consists of a [Blue Raspberry Fanta slush mixture](https://www.trendhunter.com/trends/hichews-blue-raspberry), swirled with a sweet vanilla shake. This means you get the icy texture of a slushie, but with the creaminess of a milkshake. The whole thing is then topped with a tiny gummy shark to make it look like an ocean in a cup.

Available in regular and large sizes, the new Big Surf Slushie is available from participating Checkers and Rally’s locations across the US for a limited time.

Image Credit: *Checkers and Rally’s.*

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 46% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Surf-inspired Slushies:** The success of the Big Surf Slushie shows the potential for other food and beverage companies to create surf-themed slushie drinks.
- **Combining Slushies and Milkshakes:** The combination of a slushie and a milkshake in the Big Surf Slushie presents an opportunity for other brands to experiment with different flavor combinations and textures.
- **Limited Edition Summer Drinks:** The popularity of seasonal limited-time drinks, like the Big Surf Slushie, suggest that creating exclusive summer beverages could drive consumer excitement and boost sales.

### Where This Applies

- **Food and Beverage:** Food and beverage companies can explore innovative ways to combine different product categories, like slushies and milkshakes, to attract new customers.
- **Fast Food:** Fast food chains can take advantage of limited-time seasonal offerings, such as surf-inspired slushies, to create buzz and increase foot traffic to their locations.
- **Restaurant Franchises:** Restaurant franchises can develop their own unique limited-edition summer drinks to stand out from competitors and provide customers with exclusive options during the summer season.

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