# Value-Packed Smashed Burgers Chili's Big Smasher Challenges the Rising Cost of Fast Food By Laura McQuarrie | Published 2024-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-smasher References: [stockhouse](https://stockhouse.com/news/press-releases/2024/04/29/chili-s-xae-takes-aim-at-fast-food-by-introducing-the-big-smasher-burger-as-part) & [chilis](https://chilis.com/menu/3-for-me)  Amidst fierce competition, [Chili's Grill & Bar](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime) crafted a craveable, value-packed Big Smasher burger to rival the signature offerings of fast food giants. With this new offering, Chili's updated its 3 For Me menu to include the Big Smasher and a new Crispy Chicken sandwich. With this [industry-leading value menu](https://www.trendhunter.com/trends/valuefocused-menus), customers can enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa, plus the Big Smasher with fries for $10.99—a starting price that hasn't changed since 2022. The Big Smasher is Chili's first burger innovation in three years and it boasts "twice the beef of a Big Mac and flavors fast food lovers will recognize." Layered with diced red onions, lettuce, pickles, Thousand Island dressing and American cheese, this [hand-smashed burger patty](https://www.trendhunter.com/trends/soul-smash-burgers) challenges the rising cost of fast food. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 25% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Value-packed Burgers:** A trend of creating high-value burger offerings to entice customers with affordable and satisfying options. - **Industry-leading Menus:** An emerging trend in the restaurant industry to offer comprehensive and cost-effective menu packages that provide great value to customers. - **Burger Innovation:** A trend of introducing innovative and larger burgers that stand out from traditional fast food offerings, appealing to customers seeking more substantial options. ### Sectors Adopting This - **Restaurant Industry:** The restaurant industry can capitalize on the trend of value-packed burgers by developing creative menu options that provide exceptional value to customers. - **Fast Food Industry:** The fast food industry has the opportunity to innovate and compete with value-packed burgers by introducing new menu items that offer unique flavors and generous portions at competitive prices. - **Burger Chains:** Burger chains can capitalize on the trend of burger innovation by creating new, large burgers with premium ingredients that appeal to customers looking for a more substantial and flavorful fast food option. ## Related on Trend Hunter - [Fast Food Alternative Burgers](https://www.trendhunter.com/trends/chilis-big-qp-burger.md) - [Patriotic QSR Burger Menus](https://www.trendhunter.com/trends/allamerican-sonic-smasher.md) - [American Angus-Patty Burgers](https://www.trendhunter.com/trends/sonic-smasher.md) - [Flavourful Smash Burger Menus](https://www.trendhunter.com/trends/smash-hit-burge.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Indulgent Oversized Smash Burgers](https://www.trendhunter.com/trends/big-smashed-jack-burger.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Summer Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/summer-of-smash-menu.md) - [Laidback Restaurant Burger Menus](https://www.trendhunter.com/trends/smashed-burgers.md)