# Flavored Canned Oxygen (Part 2) Big Ox By Alex Covert | Published 2007-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-ox-flavored-canned-oxygen References: [bigoxrox](http://www.bigoxrox.com/) & [bigoxrox](http://www.bigoxrox.com/) Over a year ago, Trend Hunter featured **[OGO canned fruit flavored oxygen](http://www.trendhunter.com/trends/canned-fruit-flavored-luxury-oxygen-on-sale)**. The concept is so wonderful and bizarre that we had to follow it up with another canned oxygen provider, Big Ox. A marketing blitz surrounds this one. Hot women. A trendy web site, bigoxrox.com. This stuff comes in [four "flavors"](https://www.trendhunter.com/trends/orange-blast): Polar Rush, Tropical Breeze, Mountain Mint, and Citrus Blast. There is a [mouthpiece at the top](https://www.trendhunter.com/trends/air-up-straw) that you put in your mouth and then blast the oxygen in. Their myspace site, myspace.com/bigoxrox, includes an impressive list of friends (more marketing hype): Janet Jackson, Nelly, Tito Ortiz, and the American Idol crew. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Canned Oxygen:** Disruptive innovation opportunity: Create new flavors and marketing strategies to tap into the growing demand for flavored canned oxygen. - **Marketing Blitz:** Disruptive innovation opportunity: Develop unique and attention-grabbing marketing tactics to stand out in the crowded market of canned oxygen providers. - **Celebrity Endorsements:** Disruptive innovation opportunity: Collaborate with popular celebrities and influencers to increase brand visibility and appeal of canned oxygen products. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunity: Explore the potential of flavored canned oxygen as a new health and wellness product, targeting consumers looking for alternative ways to improve their well-being. - **Beverage:** Disruptive innovation opportunity: Merge the beverage and oxygen industries by creating flavored canned oxygen as a refreshing and revitalizing drink alternative. - **Marketing and Advertising:** Disruptive innovation opportunity: Offer specialized marketing and advertising services catered specifically to the unique needs of canned oxygen providers, leveraging their unique selling points. ## Related on Trend Hunter - [Hydrogen-Infused Health Drinks](https://www.trendhunter.com/trends/h2-beverages.md) - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Zinc-Infused Breath Mints](https://www.trendhunter.com/trends/breathrox.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md)