# Collectible Fast Food T-Shirts Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary By Amy Duong | Published 2018-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-macs-50th-anniversary References: [hypebeast](https://hypebeast.com/2018/4/mcdonalds-uniqlo-ut-big-mac-t-shirts) & [uniqlo](http://www.uniqlo.com/jp/store/feature/uq/ut/mcdonalds/) There have been a series of new product drops in celebration of [Big Mac's](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1) 50th anniversary from [McDonald's](https://www.trendhunter.com/trends/mcdonalds-x-graniph), and the latest one is a t-shirt capsule. Japanese retail label Uniqlo worked alongside the fast food chain in creating a celebratory capsule. The two worked together on series of t-shirts adorned with graphics that pay homage to the iconic burger. The selection of t-shirts boast the color tones of red, yellow, neutral gray and white, as a nod to McDonald's classic hues. There are graphics adorning the shirts that reference the Big Mac jingle and its half-centennial. Japanese consumers will also receive a Big Mac coupon when they purchase a t-shirt that provides 90% off their meal. The commemorating capsule will be available later this month online on [Uniqlo Japan](https://www.trendhunter.com/trends/uniqlo-japan-1). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collectible Fast Food Merchandise:** Creating special editions of products in collaboration with beloved fast food chains can be a lucrative way to tap into nostalgia and connect with consumers on an emotional level. - **Celebrity Collaborations:** Partnering with celebrities and influencers can be an effective way to generate buzz and capture the attention of a large audience. - **Limited-time Offers:** Releasing products for a limited time only can create a sense of urgency among consumers and drive sales. ### Where This Applies - **Fashion Retail:** Collaborating with fast food chains to create unique and nostalgic clothing lines can be a way to attract a new customer base and differentiate from competitors. - **Fast Food:** Partnering with clothing brands to release limited-edition merchandise can reinforce brand loyalty and generate buzz among consumers. - **Marketing and Advertising:** Using nostalgia and pop culture references in marketing campaigns can create a strong emotional connection with consumers and boost brand recognition. ## Related on Trend Hunter - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Celebratory QSR Burgers](https://www.trendhunter.com/trends/two-new-burgers.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Expansive QSR Toy Ranges](https://www.trendhunter.com/trends/hello-kitty-happy-meals.md) - [Designer QSR Toy Collections](https://www.trendhunter.com/trends/mcdonalds-japan-x-beams-design.md)