# Limited Edition Signature Sauces McDonald's will be Giving Away Bottles of Big Mac Special Sauce By Joey Haar | Published 2017-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-mac-special-sauce References: [mashable](http://mashable.com/2017/01/24/big-mac-sauce-mcdonalds-sauce-giveaway/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#M8b.6.NTciqE) & [news.mcdonalds](http://news.mcdonalds.com/US/news-stories/2016/McDonald-s-USA-to-Give-Away-10-000-Limited-Edition) Part of the enduring appeal of [McDonald's](https://www.trendhunter.com/trends/dip-cups) signature sandwich, the Big Mac, has always been the Big Mac Special Sauce that tops it. The tangy sauce is a fan favorite, but it has always been confined to Big Macs themselves and the diminutive [sauce packets](https://www.trendhunter.com/trends/hot-pockets-bbq-sauce) available at McDonald's locations. That's about to change -- albeit temporarily -- thanks to a limited edition release of full bottles of Big Mac Special Sauce. In McDonald's restaurants across the US, consumers will get the chance to purchase these [limited edition bottles](https://www.trendhunter.com/trends/bottled-popeyes-sauces). There's only a very finite supply that will be made available, with the product maxed out at 10,000 units. Considering that limit, the bottles will only be available at select restaurants. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Products:** Disruptive innovation opportunity: Companies can create limited edition versions of popular products to generate buzz and increase demand. - **Direct-to-consumer Sales:** Disruptive innovation opportunity: Brands can explore selling products directly to consumers, bypassing traditional retail channels and creating exclusive offerings. - **Franchise Partnerships:** Disruptive innovation opportunity: Brands can collaborate with franchise partners to create unique products or experiences that drive foot traffic and boost sales. ### Where This Applies - **Fast Food:** Disruptive innovation opportunity: Fast food chains can introduce limited edition sauces or menu items to attract customers and create a sense of exclusivity. - **Food Packaging:** Disruptive innovation opportunity: Companies can develop innovative packaging solutions to accommodate limited edition products and create a memorable unboxing experience. - **Restaurant Retail:** Disruptive innovation opportunity: Restaurants can explore selling signature products, like sauces, directly to consumers to increase brand visibility and revenue streams. ## Related on Trend Hunter - [Iconic Burger Dipping Sauces](https://www.trendhunter.com/trends/dip-cups.md) - [Half-Gallon QSR Sandwich Sauces](https://www.trendhunter.com/trends/a-whole-lotta-mcrib-sauce.md) - [Golden-Hued QSR Dipping Sauces](https://www.trendhunter.com/trends/special-edition-gold-sauce.md) - [Spicy-Sweet QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-sauces.md) - [Spicy-Sweet QSR Dipping Sauces](https://www.trendhunter.com/trends/hot-honey-sauce.md) - [Returning Supersized Sandwiches](https://www.trendhunter.com/trends/double-big-mac.md) - [Inaugural Restaurant Sauces](https://www.trendhunter.com/trends/culvers-signature-sauce.md) - [Creamy Spiced QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-buffalo-ranch.md) - [Breakfast-Inspired Dipping Sauces](https://www.trendhunter.com/trends/sweet-spicy-jam-sauce.md)