# QSR Burger Sauce Packets McDonald's Offers Dipping Cups of its Big Mac Sauce on its Menu By Amy Duong | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-mac-sauce-1 References: [designtaxi](https://designtaxi.com/news/423121/McDonald-s-Is-Serving-Big-Mac-Sauce-In-Cups-Even-If-You-Don-t-Want-The-Burger/) & [prnewswire](https://www.prnewswire.com/news-releases/the-saucy-secret-is-out-big-mac-sauce-dip-cups-are-coming-to-mcdonalds-usa-301801249.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [McDonald's](https://www.trendhunter.com/trends/dip-cups) shines a spotlight on its special Big Mac Sauce as it will be available in the form of dipping cups that is available with anything else on the menu. This invites customers to get creative with their meals and mix and match their taste buds. Starting April 27, fans in the US will be able to pick up the sauce containers when they order through the McDonald's app. It is available for free when purchasing Chicken McNuggets but is also available a la carte as well. The dipping cups are designed with a [retro blue and silver color palette](https://www.trendhunter.com/trends/mcdonaldland) which is inspired by the original Big Mac sandwich wraps as a nod to its heritage. Image Credit: McDonald's USA ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 23% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sauce Packet Innovation:** There is an opportunity for QSRs to innovate with new and unique sauce packets to enhance the flavor of their menu items with added convenience for customers. - **Menu Item Customization:** QSRs can provide more opportunities for customers to customize their meals with different sauce options and encourage experimentation. - **Retro Branding and Packaging:** There is a trend of incorporating retro branding and packaging to appeal to nostalgia and create memorable experiences for customers. ### Who This Affects Most - **Quick Service Restaurants (qsrs):** QSRs can leverage these trends to differentiate themselves in a crowded market and enhance the customer experience. - **Packaging and Printing:** Companies that specialize in packaging and printing can help QSRs create unique and visually appealing packaging for their menu items and sauce packets. - **Food and Beverage:** The food and beverage industry can explore different sauce options and flavors to provide more variety and customization options for QSRs to incorporate into their menus. ## Related on Trend Hunter - [Iconic Burger Dipping Sauces](https://www.trendhunter.com/trends/dip-cups.md) - [Golden-Hued QSR Dipping Sauces](https://www.trendhunter.com/trends/special-edition-gold-sauce.md) - [Creamy Spiced QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-buffalo-ranch.md) - [Half-Gallon QSR Sandwich Sauces](https://www.trendhunter.com/trends/a-whole-lotta-mcrib-sauce.md) - [Sweetly Spiced QSR Sauces](https://www.trendhunter.com/trends/chicken-mcnuggets-sauces.md) - [Breakfast-Inspired Dipping Sauces](https://www.trendhunter.com/trends/sweet-spicy-jam-sauce.md) - [Spicy-Sweet QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-sauces.md) - [Spicy-Sweet QSR Dipping Sauces](https://www.trendhunter.com/trends/hot-honey-sauce.md) - [Oversized QSR Dipping Sauces](https://www.trendhunter.com/trends/popeyes-dips.md)