# Fast Food Fashion McDonald's Releases a Big Mac Product Line for Die-Hard Fans By Meghan Young | Published 2015-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-mac-product References: [designtaxi](http://designtaxi.com/news/373882/McDonald-s-Launches-Big-Mac-Product-Line-Features-Clothes-Shoes-More/) & [bigmacshop.se](http://bigmacshop.se/) [McDonald's](https://www.trendhunter.com/trends/graniph) has created a Big Mac product line that will display a person's love of the meal for all the world to see. Whether that is in the form of a rain jacket, wallpaper or even bed sheets, the fast food franchise has created a surprisingly stylish collection that is made with die-hard fans in mind. Although [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) created a line inspired by the global company, these designs are arguably much more playful. Launched in Stockholm, Sweden, via a ‘McWalk’ fashion show, the Big Mac product line is part of a clever 'I'm Lovin' It' campaign that will involve 24 cities worldwide over a period of 24 hour. People can expect Ne-Yo singing the Lovin Anthem in Los Angeles, an Ice Coupon Machine in Rio de Janeiro, a McBike Thru in Copenhagen and a Big Mac Selfie in Dubai. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fast Food Fashion:** Capitalizing on brand loyalty, fast food franchises are expanding into the fashion industry to create stylish merchandise for die-hard fans. - **Product Line Expansion:** Fast food chains are expanding their product lines beyond food to include fashionable merchandise, offering fans new ways to express their love for the brand. - **Global Marketing Campaigns:** Fast food franchises are utilizing global marketing campaigns to promote their brand and engage with fans on a worldwide scale. ### Who This Affects Most - **Fast Food:** The fast food industry is exploring new avenues to enhance brand loyalty and create additional revenue streams through merchandise sales. - **Fashion:** The fashion industry is embracing collaborations with fast food franchises to tap into a niche market of brand-loyal consumers looking for unique and playful merchandise. - **Marketing and Advertising:** The marketing and advertising industry is witnessing new opportunities as fast food chains launch global campaigns to engage with consumers in innovative, attention-grabbing ways. ## Related on Trend Hunter - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR-Backed Sleepwear Sets](https://www.trendhunter.com/trends/peter-alexander-1.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md)