# Vintage-Themed Beer Labels Big Lug's Brand Identity Boasts Retro Illustrated Icons By Jana Pijak | Published 2018-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-lug References: [thedieline](http://www.thedieline.com/blog/2018/7/10/big-lug) & [cododesign](https://cododesign.com/) [CODO Design](https://www.trendhunter.com/trends/botivo-x-coco-de-mer) studio is the creative team behind Big Lug's new brand identity which is an homage to vintage visuals. The Indiana-based brewery's [retro-themed beer labels](https://www.trendhunter.com/trends/86-tattoo-limited-edition) are used to represent its four signature flavors and boast illustrated characters that are synonymous with each. These range from a king to a fox sporting a bowler hat. Offering four signature flavors -- a 'Kings Jive' English Brown Ale, a 'Goat Ranch' Helles Lager, an 'Alpenhorn' German Style India Pale Ale, and 'Kristofferson,' an Oatmeal Pale Ale -- Big Lug is a fan favorite among beer lovers in Indiana. CODO Design's unique branding project brings the company's passion for its beer to life and is whimsical and eye-catching for drinkers drawn to [Instagram](https://www.trendhunter.com/trends/budweiser-holiday-cans)-friendly packaging. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Retro Branding:** Opportunity for other industries to take inspiration from vintage visuals to create unique packaging and branding. - **Illustrated Characters:** Incorporating illustrated characters in branding and packaging for products can create a fun and whimsical experience for consumers. - **Instagram-friendly Packaging:** Designing packaging with social media in mind can attract younger consumers and create buzz for brands on platforms like Instagram. ### Who This Affects Most - **Craft Beer:** Craft breweries can use retro-themed branding and illustrated characters to differentiate themselves in a crowded market and create a loyal customer base. - **Food and Beverage:** Food and beverage companies can take inspiration from Big Lug's retro branding and create unique packaging to stand out on shelves and connect with consumers. - **Fashion and Apparel:** Fashion and apparel companies can incorporate vintage visuals and illustrated characters in their branding to create a nostalgic and fun customer experience. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Lightly Refreshing American Lagers](https://www.trendhunter.com/trends/refreshing-american-lagers.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md)