# Curly Hair Clay Masks Big Hair Beauty's Deep Conditioning Clay Mask Boasts Moroccan Rhassoul Clay By Jana Pijak | Published 2020-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/big-hair-beauty References: [bighair](https://bighair.co.uk/products/deep-conditioning-clay-mask) [Big](https://www.trendhunter.com/trends/opi-celebrated) Hair + Beauty's DEEP Conditioning Clay Mask is a [curl-specific product](https://www.trendhunter.com/trends/strictly-curls) that works to nourish and moisturize tresses while defining one's natural shape. Infused with [purifying Moroccan Rhassoul Clay](https://www.trendhunter.com/trends/pom-drops), the mask works to "gently lift away product build-up leaving you with super soft kinks and defined and bouncy curls." The product is BIg Hair + Beauty's best-seller and is also infused with rapeseed oil -- known for its moisturizing effects and benefits for dry and damaged hair. Big Hair + Beauty is a Black-owned, female-owned brand that aims to fulfill a curly hair product gap in the beauty industry. Founder Melissa started the company after her personal fascination with clean and chemical-free curly hair formulas and her desire to help consumers exude health and confidence in the hair and skin that they're in. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Beauty:** The trend towards clean beauty products presents an opportunity for Big Hair + Beauty to tap into a market seeking chemical-free curly hair formulas. - **Natural Haircare:** The growing demand for natural and nourishing haircare products provides Big Hair + Beauty with an opportunity to target consumers looking for effective treatments for dry and damaged hair. - **Curl Enhancement:** The trend of embracing natural curls opens up the opportunity for Big Hair + Beauty to offer products that define and enhance curls, catering to individuals seeking to embrace their curly hair texture. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can benefit from incorporating clean and natural haircare products like Big Hair + Beauty's Deep Conditioning Clay Mask. - **Haircare:** The haircare industry can capitalize on the increasing demand for products that help define and nourish curls, like the Deep Conditioning Clay Mask from Big Hair + Beauty. - **Curly Hair Products:** The market for curly hair products presents opportunities for Big Hair + Beauty to cater to individuals with curly hair seeking effective treatments and natural ingredients. ## Related on Trend Hunter - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Pool-Friendly Hair Masks](https://www.trendhunter.com/trends/chribs-reparing-hair-mask.md) - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md)