# Innappropriate Dessert Branding The Big Gay Ice Cream Truck Roams NYC By Going Like Sixty | Published 2009-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/big-gay-ice-cream-truck-roams-nyc References: [blog.examiner](http://blog.examiner.com/?p=933) The Big Gay Ice Cream Truck wants to replace your Mr. Softee craving. Hoping that NYC gays and lesbians have good humor, Doug Quint, a bassoon blower (phallic enough?) is driving around the Big Apple in the Big Gay Ice Cream Truck. It seems as though Doug Quint will come straight out as soon as he gets permission to from the city. And, of course he will be tweeting @biggayicecream its locations, as well as responding to haiku and cha-cha music requests. Liberace music is apparently not welcome, but [rainbow sprinkles](https://www.trendhunter.com/trends/sogay) are included with every order. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dessert Truck Trend:** The rise of food trucks specializing in desserts presents an opportunity for unique and on-the-go dessert experiences. - **Lgbtq-focused Branding Trend:** Brands that openly cater to and celebrate the LGBTQ community have the potential to build strong and loyal customer bases. - **Social Media Marketing for Food Trucks:** Utilizing social media platforms like Twitter to announce locations and engage with customers can generate buzz and drive foot traffic for food trucks. ### Industries Being Reshaped - **Food Truck Industry:** The food truck industry is experiencing growth with the expanding popularity of unique culinary experiences on wheels. - **Lgbtq-inclusive Marketing Industry:** There is an opportunity for marketing agencies to specialize in LGBTQ-focused branding and communication strategies for businesses looking to target this market segment. - **Social Media Marketing Industry:** With the increasing importance of social media for businesses, the social media marketing industry can provide services and expertise to help food trucks effectively reach and engage with their target audience. ## Related on Trend Hunter - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Artistic Pride Month Desserts](https://www.trendhunter.com/trends/keith-haring-x-van-leeuwen-ice-cream.md) - [Soft Serve Dispenser Billboards](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Soft-Pink Chocolate-Brand Trucks](https://www.trendhunter.com/trends/iconic-pink-truck.md) - [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Tech-Enabled Ice Cream Trucks](https://www.trendhunter.com/trends/alsies.md)