# Stranded Puppet Car Commercials The Big Game Trailer by Toyota Features The Muppets in Trouble By Laura McQuarrie | Published 2014-01-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/big-game-trailer References: [adweek](http://www.adweek.com/adfreak/muppets-mentor-terry-crews-toyotas-super-bowl-ad-155129) & [youtube](http://www.youtube.com/watch?v=jjmwdLM478A) [Toyota’s](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials) big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a dramatic set up when he pulls up to a vehicle stranded on the side of the road. He calls to ask if anybody needs help and the tone of the teaser changes from a suspenseful to a lighthearted one — a Muppet quickly climbs into Crews' car and starts playing with the handle inside the vehicle. As well as serving as a way to promote its 2014 Highlander, the [Saatchi & Saatchi](https://www.trendhunter.com/trends/snapper-the-perfect-tree) ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ [Disney](https://www.trendhunter.com/trends/duolingo-on-ice) film. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Commercials:** Create commercials with interactive elements that make the viewer feel like part of the story. - **Cross-promotion Campaigns:** Explore possibilities for promoting multiple products or brands in a single campaign. - **Celebrity Endorsements:** Collaborate with well-known figures to increase brand recognition and appeal. ### Where This Applies - **Automotive:** Develop cross-promotion campaigns with media companies to reach wide audiences and drive sales. - **Entertainment:** Use celebrity endorsements and integrated ads to cross-promote films and other media products. - **Marketing and Advertising:** Innovate interactive elements for commercials to make them more engaging for consumers. ## Related on Trend Hunter - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)