# Natural Disaster Audio Ads The Big Foote Music & Sound Campaign Promotes "Real Sound" By Meghan Young | Published 2012-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/big-foote-music-sound References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/big-foote-music-sound-hurricane-car-explosion-tsunami/) & [neogamabbh.br](http://neogamabbh.com.br/) The Big Foote Music & Sound ad campaign promotes the [audio systems](https://www.trendhunter.com/trends/kawai-pianos)' "real sound," as stated in the tag line. It cleverly and simply illustrates this quality of sound by way of epic real life situations. From natural disasters to [devastating car accidents](https://www.trendhunter.com/trends/where-have-you-been), this company is there with a boom stand in tow, which happens to be barely perceivable in the wake of these dramatic images. Conceived and executed by Neogama BBH, an [ad agency](https://www.trendhunter.com/trends/allianz-ireland) based in São Paulo, Brazil, the Big Foote Music & Sound ad campaign was art directed by Daniel Poletto with creative direction by Alexandre Gama and Márcio Ribas. The grandiose images were illustrated by Caetano Silva and retouched by Fábio Queiroz. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 63% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Real Sound Advertising:** Opportunity for companies to market their products/services by promoting the real sound experience through dramatic advertising - **Natural Disaster Marketing:** Opportunity for companies to use natural disasters as a marketing tool for their products/services by emphasizing their quality and effectiveness in emergency situations - **Audio and Sound Technology Advancements:** Opportunity for tech companies to explore and develop new technologies that enhance audio and sound for better user experience ### Sectors Adopting This - **Audio Technology:** Audio technology industry can integrate natural disaster audio ads in their marketing campaigns to promote their products as emergency essentials - **Advertising:** Advertising industry can leverage natural disaster scenarios to create impactful campaigns that resonate with audiences and promote their clients' products/services - **Emergency Services:** Emergency services industry can incorporate audio and sound technologies to improve their communication systems and response time during natural disasters ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)