# Surf-Themed Artful Wearables Birds of Condor's Big Floppa Capsule is Full of Bright Colors By Amy Duong | Published 2021-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-floppa References: [hypebeast](https://hypebeast.com/2021/4/asics-tarther-blast-earth-day-cream-putty-release-info) Australian label [Birds of Condor](https://www.trendhunter.com/trends/chicken-shop-range) introduces its new Big Floppa collection as the latest to join its roster. The brand specializes in [golf apparel and streetwear pieces](https://www.trendhunter.com/trends/gold-capsule) and the newest items do not fall short. The lifestyle pieces are true to surfing aesthetics and a relaxed spirit. The Big Floppa capsule is made up of a t-shirt, golf towel, drink sleeve to hold canned beverages, a wallet, and a sweater. All of these pieces are designed to reference Brooklyn-born late rapper, Notorious B.I.G. Notably, the items that are purchased from the capsule will have 10% donated towards the [Brooklyn Arts Council](https://www.trendhunter.com/trends/official-performance-partners). Notably, artist Slackteride created an illustration that is screen printed side by side with the rapper on top of a Coogi sweater. Image Credit: Birds of Condor ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Surf-inspired Wearables:** There is an opportunity for streetwear and golf apparel brands to incorporate relaxed aesthetics inspired by surfing into their products. - **Artful Fashion Capsule Collections:** Introducing limited edition capsule collections that collaborate with artists and support a cause could be a disruptive innovation for fashion brands. - **Charitable Purchase Models:** Including donations towards a social or charitable cause could be a trend for fashion brands to encourage customers to make a purchase with a purpose. ### Where This Applies - **Fashion:** Fashion brands have an opportunity to create unique products through collaborations with artists and designers from outside the industry. - **Art:** Artists can partner with fashion brands to showcase their work and gain exposure to a wider audience through fashion collections. - **Social Impact:** Incorporating a social or charitable cause into the business model can attract socially conscious customers and create a positive impact through fashion products. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Disruptive Fashion-Forward Capsules](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md)