# Flavorful Fast Food Wraps McDonald's UK Recently Expanded Its Line-Up of Big Flavour Wraps By Katherine Pendrill | Published 2016-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-flavour-wraps References: [chewboom](http://www.chewboom.com/2016/06/08/mcdonalds-uk-adds-2-new-big-flavour-wraps/) & [mcdonalds](http://www.mcdonalds.co.uk/ukhome/product_nutrition.chicken.1813.The-Garlic-Mayo-Chicken-One--Crispy.html?liveData=false) While [McDonald's](https://www.trendhunter.com/trends/crispy-mac-n-cheesy-wrap) may have dropped wraps from its American menu, the UK branch of the chain just added two new flavors to its existing line-up of Big Flavor Wraps. Intended for customers who are looking for a [lighter alternative to a hamburger](https://www.trendhunter.com/trends/crispy-tender-wrap), the new wraps are bursting with flavorful ingredients. The new Big Flavor Wraps come in two new varieties: the Garlic Mayo Chicken One - Crispy or the Garlic Mayo Chicken One - Grilled. The former consists of [crispy chicken](https://www.trendhunter.com/trends/crispy-chicken-wraps), garlic mayo, lettuce, tomato and cucumber wrapped up inside a soft flour tortilla. The latter features grilled chicken breast, garlic mayo, lettuce, tomato and cucumber inside the same toasted tortilla wrap. The new flavors join the existing line-up of Big Flavor Wraps, which include the BBQ Chicken & Bacon One, the Hot Peri Peri Chicken One and the Sweet Chilli Chicken One. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Expansion of Fast Food Wraps:** There is an opportunity for other fast food chains to expand their wraps menu offerings to provide customers with a lighter and more flavorful option. - **Innovative Wrap Flavors:** There is an opportunity for chefs and food scientists to create new and unique wrap flavors that offer customers a fresh and exciting experience. - **Increased Demand for Healthier Options:** There is an opportunity for the fast food industry to meet the increasing demand for healthier food options by offering wraps that are filled with fresh and nutritious ingredients. ### Who This Affects Most - **Fast Food:** Fast food chains can benefit from offering wraps as a healthier menu option to cater to more health-conscious customers. - **Food and Beverage:** The food and beverage industry can benefit from the increasing demand for healthier options by developing innovative and flavorful wrap offerings. - **Hospitality and Catering:** The hospitality and catering industry can benefit from expanding their wrap menu offerings to meet the demand for healthier food options at events, parties, and other functions. ## Related on Trend Hunter - [Sensorial QSR Wraps](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps.md) - [Creamy Avocado Chicken Wraps](https://www.trendhunter.com/trends/creamy-avocado-ranch-mcwrap.md) - [Crunchy Salad-Stuffed Wraps](https://www.trendhunter.com/trends/caesar-chicken-mcwrap.md) - [Cajun-Spiced Chicken Wraps](https://www.trendhunter.com/trends/cajun-ranch-mcwrap.md) - [Roasted Garlic Chicken Wraps](https://www.trendhunter.com/trends/roasted-garlic-chicken-wrap.md) - [Expansive UK-Based QSR Menus](https://www.trendhunter.com/trends/mcdonalds-uk-2.md) - [Spiced QSR Chicken Wraps](https://www.trendhunter.com/trends/kfc-wraps.md) - [Crispy QSR Snack Wraps](https://www.trendhunter.com/trends/bk-royal-crispy-wraps.md) - [Cheesy Macaroni Breakfast Wraps](https://www.trendhunter.com/trends/crispy-mac-n-cheesy-wrap.md)