# Award-Winning Non-Alcoholic Beers Big Drop Brewing's First North American Range is Uncompromising By Laura McQuarrie | Published 2021-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-drop-non-alcoholic-beer References: [prnewswire](https://www.prnewswire.com/news-releases/big-drop-launches-in-us-market-with-non-alcoholic-beers-brewed-in-chicago-301226469.html) & [us.bigdropbrew](https://us.bigdropbrew.com/) [Big Drop Brewing](https://www.trendhunter.com/trends/leafkicker-coffeeinfused-amber-ale) North [America](https://www.trendhunter.com/trends/the-protein-commuter) is recognizing the need to create non-alcoholic beer products and it is satisfying this growing demand with its first pair of products in this category within the US: Pine Trail Pale and Galactic Extra Dark. Big Drop CEO Rob Fink sees that the interest and demand for non-alcoholic beer is on the rise, noting: "Consumers are more conscious of their own health but they don't want to compromise on quality or taste. With Big Drop, beer lovers can enjoy a full-flavored non-alcoholic beer whenever they like – no compromising." Notably, Big Drop Brewing is already making it known that its non-alcoholic options are designed to stand alongside its full-strength beers, as the Pine Trail Pale and Galactic Extra Dark were recognized at the U.S. Open Beer Championship and the 2020 World Beer Awards. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Growing Demand for Non-alcoholic Beers:** The increasing interest and demand for non-alcoholic beer due to health consciousness presents an opportunity for breweries to cater to this market. - **Recognition for Non-alcoholic Beers:** The Pine Trail Pale and Galactic Extra Dark receiving awards at beer competitions shows that non-alcoholic beers are gaining recognition and credibility in the beer industry. - **Non-alcoholic Beer as a Staple:** As non-alcoholic beer gains more acceptance, breweries have an opportunity to incorporate it as a permanent item in their product lineups. ### Sectors Adopting This - **Brewing Industry:** Breweries can innovate in the non-alcoholic beer market to cater to the growing demand for health-conscious options. - **Health and Wellness Industry:** The trend towards health-consciousness presents an opportunity for the health and wellness industry to promote non-alcoholic beer as a healthier alternative to traditional beer. - **Hospitality and Entertainment Industry:** Non-alcoholic beer could be a valuable addition to bars, restaurants, and other entertainment venues as demand for healthier and lower-alcohol options increases. ## Related on Trend Hunter - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Ultra-Rich Non-Alcoholic Beers](https://www.trendhunter.com/trends/deschutes-brewery.md) - [Booze-Free Mexican-Style Beers](https://www.trendhunter.com/trends/mexicanstyle-beer.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Alcohol-Free Beer Availability Expansions](https://www.trendhunter.com/trends/big-drop-alcoholfree-beer.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md)