# Affordable Restaurant Meal Deals Jack in the Box is Offering Customers Select Combos for $5 By Colin Smith | Published 2024-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-deal-meal References: [brandeating](https://www.brandeating.com/2024/07/jack-in-the-box-new-5-dollar-big-deal-meal.html) & [jackinthebox](https://www.jackinthebox.com/)  The Big Deal Meal at [Jack in the Box](https://www.trendhunter.com/trends/mega-munchie-box) is a new value meal offering introduced in July 2024. Priced at $5, this meal includes a choice between a Jr. Jumbo Jack Cheeseburger or a Jr. Chicken Sandwich, accompanied by a taco, value curly fries, and a value fountain drink. This meal is available for a limited time at participating locations nationwide. The introduction of the Big Deal Meal is part of Jack in the Box’s strategy to compete in the [$5 value meal market](https://www.trendhunter.com/trends/value-meal-deal), which includes similar offerings from other major fast-food chains. Jack in the Box differentiates its Big Deal Meal by including a taco and curly fries, rather than the more common chicken nuggets and regular fries found in comparable meals from competitors. This unique combination aims to provide customers with a distinctive and satisfying meal option at an affordable price. The Big Deal Meal is positioned as a response to the growing demand for value meals that offer both variety and cost-effectiveness. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 80% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Value-based Meal Combos:** Value-based meal combos, like Jack in the Box's $5 Big Deal Meal, are reshaping the fast-food landscape by offering affordable yet diverse menu options. - **Innovative Fast-food Menus:** Innovative fast-food menus incorporating unique items like tacos and curly fries, aim to differentiate brands from competitors through distinct meal combinations. - **Budget-conscious Dining:** The rise of budget-conscious dining options emphasizes the importance of affordability and variety in attracting cost-sensitive consumers. ### Sectors Adopting This - **Fast-food Chains:** Fast-food chains leverage creative and varied meals to stay competitive in the value meal market. - **Quick-service Restaurants:** Quick-service restaurants are innovating their menu offerings to capture the growing segment of budget-conscious consumers seeking variety. - **Food and Beverage Retail:** Food and beverage retail sectors are expanding their low-cost meal options to meet the increasing demand for cost-effective dining solutions. ## Related on Trend Hunter - [High-Value Low-Cost QSR Meals](https://www.trendhunter.com/trends/5-all-day-big-deal-meal.md) - [Schedule-Themed QSR Deal Menus](https://www.trendhunter.com/trends/munch-better-deals.md) - [Brunch-Themed QSR Meals](https://www.trendhunter.com/trends/jack-in-the-box-meals.md) - [Value-Driven QSR Meal Deals](https://www.trendhunter.com/trends/7-big-deal-meal.md) - [Extra Cost-Conscious Meal Deals](https://www.trendhunter.com/trends/meal-steal-deal.md) - [Anniversary QSR Burger Deals](https://www.trendhunter.com/trends/jack-in-the-box-jumbo-jack-promotion.md) - [Low-Cost QSR Snack Boxes](https://www.trendhunter.com/trends/jacks-fan-favs-box.md) - [Low-Cost Burger Week Promotions](https://www.trendhunter.com/trends/smashed-jack-burger.md) - [Multi-Snack Meal Boxes](https://www.trendhunter.com/trends/mega-munchie-box.md)