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# Business Insight Apps
Teradata's Aster AppCenter Makes Big Data for Business Comprehensible

By Laura McQuarrie | Published 2015-03-12 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/big-data-for-business
References: [cio](http://www.cio.com/article/2883078/big-data/teradata-unveils-big-data-apps.html) & [bigdata.teradata](http://bigdata.teradata.com/)

Using pre-assembled templates, the Teradata Aster AppCenter framework is able to make insights from big data for business apparent.

As described by Teradata's strategic intelligence program manager Arlene Zaima, the driving factor behind the development of the Teradata Aster AppCenter was that the business users who rely on insights don't comprehend the language of big data. Zaima notes, "With [big data apps](https://www.trendhunter.com/trends/ai-apps), we can provide the data in a very easy to use interface with the tools they're used to interacting with."

With this system, [data scientists](https://www.trendhunter.com/trends/people-of-data) are able to purposefully build apps that will answer specific questions for a business. Using retail as an example, through an [intuitive web portal](https://www.trendhunter.com/trends/hyperdash), Teradata makes it easy to see what's happening with customer abandonment, attribution or website flow. With tailor-made templates for industries like hospitality, cable, travel, entertainment and gaming, the value is clear.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 21% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Big Data Insights:** Developing apps that make insights from big data understandable to business users.
- **Tailor-made Templates:** Creating industry-specific templates that provide data and insights for businesses.
- **Intuitive Web Portals:** Designing user-friendly interfaces to interact with data and tools.

### Where This Applies

- **Retail:** Disruptive innovation opportunity: Developing apps that analyze and improve customer abandonment, attribution, and website flow.
- **Hospitality:** Disruptive innovation opportunity: Creating templates that provide data-driven insights for the hospitality industry.
- **Cable, Travel, Entertainment, and Gaming:** Disruptive innovation opportunity: Designing industry-specific templates that help businesses in the cable, travel, entertainment, and gaming sectors make valuable data-driven decisions.

## Related on Trend Hunter

- [AI Data Insights](https://www.trendhunter.com/trends/smartlyze.md)
- [Embedded Analytic Platforms](https://www.trendhunter.com/trends/upsolve-ai.md)
- [Embedded Analytics Platforms](https://www.trendhunter.com/trends/orcablue.md)
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- [Trustworthy AI Analytic Tools](https://www.trendhunter.com/trends/intelligence-layer.md)
- [Insightful Insurance Industry Apps](https://www.trendhunter.com/trends/insurance-platforms.md)
- [Conversational Data Access](https://www.trendhunter.com/trends/basejump-ai.md)