# Retro Denim Overalls ‘Big Country' in Elle US May 2010 is All About Fashionable Vintag By Venessa Fisher | Published 2010-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/big-country References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/04/13/angela-lindvall-by-yelena-yemchuk-in-big-country-elle-us-may-2010/) & [elle](http://www.elle.com) Continuing with the ever-so-popular [denim trend](https://www.trendhunter.com/trends/fall-denim-styles), ‘Big Country’ inside Elle US May 2010 does it right. Shot by photographer Yelena Yemchuk, the shoot takes place on the beautiful countryside at sunset and features a variety of denim looks. American model Angela Lindvall pulls off a [laid back attitude](https://www.trendhunter.com/trends/lee-and-beams-1) in looks from Stella McCartney, J Brand and Calvin Klein styled by Samira Nasr. My personal favorite look inside 'Big Country' are the throwback [denim overalls](https://www.trendhunter.com/trends/denim-coverall-vintage) with nothing underneath. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Denim:** Disruptive innovation opportunity: Develop new technologies to recycle denim fabric and reduce environmental impact. - **Oversized Overalls:** Disruptive innovation opportunity: Combine comfortable and durable fabrics with high tech sensors and internet capabilities to develop smart workwear. - **Vintage Fashion:** Disruptive innovation opportunity: Use 3D printing to create customizable and sustainable vintage-inspired fashion lines. ### Where This Applies - **Textile Recycling:** Disruptive innovation opportunity: Develop automated systems for denim sorting, shredding and re-purposing to produce new fashion items. - **Smart Workwear:** Disruptive innovation opportunity: Introduce smart overalls for work and safety environments that have internet capabilities, tracking systems and device charging functionalities. - **3D Printing & Fashion:** Disruptive innovation opportunity: Create personalized and on-demand fashion products using 3D printing technology and eco-friendly materials. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Denim Coverall Jackets](https://www.trendhunter.com/trends/denim-coverall-vintage.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)