# Taco Chain-Created Beers Taco Bell Introduced a 'Big City Bell Pilsner' for Its New NYC Cantinas By Laura McQuarrie | Published 2018-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-city-bell-pilsner References: [prnewswire](https://www.prnewswire.com/news-releases/my-true-love-gave-to-me--three-manhattan-cantinas-two-exclusive-freezes-and-a-brand-new-beer-300768586.html) & [tacobell](https://www.tacobell.com/) After introducing 'Beach Bell' as the first-ever beer, Taco Bell is now launching Big City Bell Pilsner, which was developed with New York's Blue Point Brewing Company. Big City Bell Pilsner blends hops and lime for a rich citrus aroma and a crisp body that is said to pair well with the QSR chain's Mexican-inspired food flavors. Taco Bell has been opening a range of Cantina and Urban In-Line concepts across the United States, which cater to the dining needs of the modern consumer with high-tech, convenient components. Three new Cantina locations are opening in Manhattan, where the new Taco Bell beer will be served to guests ages 21 and over. At the soon-to-open Taco Bell Cantina location on 500 8th Avenue, guests will be able to enjoy the new beer alongside all-new menu items like the 7-Layer Dip, the Chicken Enchilada Nachos Box and more. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Beer Innovation in Fast Food Chains:** The introduction of Taco Bell's taco chain-created beers demonstrates a trend of fast food chains expanding their offerings to include unique beer options. - **Mexican Food and Craft Beer Pairings:** The development of Big City Bell Pilsner by Taco Bell and Blue Point Brewing Company highlights a trend of Mexican-inspired food chains partnering with craft breweries to create beers that complement their menu offerings. - **Expanding Chain Concepts with Specialty Beers:** Taco Bell's opening of Cantina and Urban In-Line concepts, serving specialty beers like Big City Bell Pilsner, indicates a trend of quick-service restaurants diversifying their concepts to incorporate alcoholic beverages. ### Who This Affects Most - **Fast Food Chains:** Fast food chains like Taco Bell are finding opportunities to disrupt the market by expanding their offerings to include unique beer options. - **Craft Beer:** Craft breweries that collaborate with scalable food chains, such as Blue Point Brewing Company working with Taco Bell, can tap into new markets and extend their reach. - **Restaurant Concepts:** The success of Taco Bell's Cantina and Urban In-Line concepts, which serve specialty beers like Big City Bell Pilsner, presents an opportunity for other restaurant chains to explore the incorporation of alcoholic beverages into their offerings. ## Related on Trend Hunter - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md) - [Crispy Chicken-Filled Tacos](https://www.trendhunter.com/trends/cantina-crispy-chicken-tacos.md) - [Birria-Inspired QSR Items](https://www.trendhunter.com/trends/grilled-cheese-dipping-taco.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beerbattered-icelandic-cod.md) - [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md) - [Fiery Hybrid Taco Pizzas](https://www.trendhunter.com/trends/cheesy-jalapeo-mexican-pizza.md) - [Cracker-Themed Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-cheezit.md) - [Fruit-Infused Green Teas](https://www.trendhunter.com/trends/agua-refrescas.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/habanero-beer-battered-crispy-fish-taco.md)