# Cracker-Stuffed Mexican Wraps Taco Bell is Testing a New Big Cheez-it Crunchwrap Supreme By Katherine Pendrill | Published 2022-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme References: [chewboom](https://www.chewboom.com/2022/06/28/taco-bell-tests-new-big-cheez-it-tostada-and-new-big-cheez-it-crunchwrap-supreme/)  [Taco Bell](https://www.trendhunter.com/trends/taco-bell-and-cheezit) has teamed up with famed cracker brand Cheeze-It to create two innovative new offerings: the Big Cheez-It Tostada and new Big Cheez-It [Crunchwrap](https://www.trendhunter.com/trends/taco-bell-at-home) Supreme. Currently being tested at a single location in Southern California, the two new menu items are a unique combination of both brands' signature products. To start, the Big Cheez-It Tostada takes an oversized Cheez-It cracker and uses it in place of a crispy tortilla. The big cracker is then topped with seasoned beef, reduced-fat sour cream, fresh diced tomatoes, shredded lettuce, and shredded cheddar cheese. On the other hand, the Big Cheez-It Crunchwrap Supreme consists of a wrapped tortilla filled with seasoned beef, nacho cheese sauce, shredded lettuce, reduced-fat sour cream, diced tomatoes, and an oversized Cheez-It cracker instead of a tostada. Interestingly, the Big Cheez-It Crunchwrap Supreme is available exclusively as a digital offering via the Taco Bell website and mobile app. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 37% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Brand Partnerships in Fast Food:** Collaborations between well-known fast food chains and snack brands could open up new innovative menu offerings that appeal to a wider audience. - **Innovative Use of Alternative Ingredients:** Use of alternative ingredients like Cheeze-It crackers in place of traditional tortillas can lead to novel products that cater to changing consumer preferences. - **Digital-only Menu Offerings:** Digital-only menu offerings are emerging and could be a disruptive innovation opportunity to test new menu items with lower risks and high potential for customization. ### Industries Being Reshaped - **Fast Food Industry:** Fast food chains could collaborate with snack brands and explore innovative ways to use non-traditional ingredients in their menu items to keep up with consumer preferences. - **Grocery Retail Industry:** Collaborations between leading snack brands and fast food chains could open up new retail distribution channels to reach wider audiences. - **Mobile App Development Industry:** Digital-only menu offerings could require new mobile app technologies and features to enhance consumer access and user experience. ## Related on Trend Hunter - [Cracker-Themed Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-cheezit.md) - [Cheese Cracker-Inspired Menus](https://www.trendhunter.com/trends/cheezit-menu.md) - [Collaboration Cracker Taco Shells](https://www.trendhunter.com/trends/ortega-cheezit-taco-shells.md) - [Taco-Flavored Snack Crackers](https://www.trendhunter.com/trends/cheezit-cheesy-taco.md) - [Pint-Sized Quesadilla Wraps](https://www.trendhunter.com/trends/steak-queso-crunchwrap-slider.md) - [Chef-Crafted Mexican Wraps](https://www.trendhunter.com/trends/tbx-culinary-collaboration.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Portable Crispy Chicken Wraps](https://www.trendhunter.com/trends/cantina-crispy-chicken-tortada.md) - [Crispy Chicken Empanadas](https://www.trendhunter.com/trends/cheesy-chicken-crispanada.md)