# Towering Cheesy Burgers Ushigoro Bambina's Big Burger is a Mess of Meat and Cheese By Laura McQuarrie | Published 2014-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-burger References: [en.rocketnews24](http://en.rocketnews24.com/2014/07/03/this-tokyo-cheeseburger-is-so-huge-theres-no-room-for-a-whole-bun/) & [ushigoro-bambina](http://ushigoro-bambina.com/) If you like your burgers tall, bunless and [dripping in cheese](https://www.trendhunter.com/trends/omcheese-burger), it's probably worth venturing to Japan's Ushigoro Bambina restaurant for a taste of Bambina's big burger. Under all of that cheese, the Bambina Beef Burger consists of [260 grams of beef patties](https://www.trendhunter.com/trends/triple-juicy-burger), bacon, onion and tomato. As far as burgers go, it's pretty simple ingredient-wise, but the look of it says otherwise. Although it's easier to call it a burger, the towering meal is more like an [open-faced sandwich](https://www.trendhunter.com/trends/grilled-cheese-cheeseburger), since there's only a single bun buried underneath the massive food pile. As well, you've got to go at the burger with a knife and fork, unless you want your hands, face and everything else nearby to quickly become cheese-coated. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Tall Burgers:** Bambina's big burger showcases the trend of towering burgers with a single bun buried underneath the massive food pile. - **Cheese Dripping:** The cheese-coated Bambina Beef Burger exemplifies the trend of burgers dripping in cheese. - **Open-faced Burgers:** Bambina's big burger challenges the traditional burger format by presenting an open-faced sandwich-like meal. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can capitalize on the trend of tall burgers by offering their own versions of towering burgers that appeal to cheese and meat lovers. - **Cheese Industry:** Cheese producers have an opportunity to partner with burger restaurants to supply high-quality, meltable cheeses that create a visually appealing and delicious cheese-dripping experience. - **Food Service Equipment Industry:** Food service equipment manufacturers can develop innovative burger assembly and presentation tools to help restaurants create and serve open-faced burgers more efficiently. ## Related on Trend Hunter - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md) - [Stacked Quadruple Cheese Burgers](https://www.trendhunter.com/trends/cheese-cheese-double-cheeseburger.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md) - [Deconstructed Cheeseburger Bowls](https://www.trendhunter.com/trends/cheese-burger-don.md) - [Loaded Maitake Mushroom Burgers](https://www.trendhunter.com/trends/konya-wa-maitake-burger.md) - [Butter-Soaked Burger Buns](https://www.trendhunter.com/trends/guilty-porcini-burgers.md) - [Melty Meaty Pizzeria Burgers](https://www.trendhunter.com/trends/pizza-hut-japan-burgers.md) - [Oversized Tofu Burgers](https://www.trendhunter.com/trends/atsuage-tofu-japanese-burger.md)