# Crowdsourcing Big-Name Beers Corporate Breweries Tap Beer Enthusiasts for New Recipes By TopDog | Published 2009-03-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/big-breweries-tap-new-recipies References: [greatcanadianpubs.blogspot](http://greatcanadianpubs.blogspot.com/2009/03/amsterdam-spring-bock-dehydrator.html) Good news for all the [Canadian beer](https://www.trendhunter.com/trends/presidential-pack) enthusiasts: Big breweries are tapping into the intellectual resource of home brewers in an effort to identify with an ever-changing market. New recipes concocted by beer lovers are making their debut forming a new trend in the industry. Born of the necessity for the industry to better understand its own target consumer, this phenomenon is catching the attention of beer geeks on a social level. Beer blogs are now under the corporate eye. Some breweries are even providing an opportunity for home brewers to get their own recipes on store shelves, presenting a wining scenario for both beer drinkers and breweries alike. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Crowdsourced Beer:** The trend of big breweries tapping into the expertise of home brewers to create new beer recipes presents a disruptive innovation opportunity in the beer industry. - **Engagement with Beer Enthusiasts:** The growing trend of breweries actively engaging with beer enthusiasts through crowdsourcing new recipes opens up opportunities for disruptive innovation in the beer industry. - **Social Recognition of Home Brewers:** The increasing recognition of home brewers and their recipes by big breweries is a trend that can lead to disruptive innovation within the beer industry. ### Who This Affects Most - **Beer Brewing:** The beer brewing industry can leverage the trend of tapping into the knowledge of home brewers to create unique and innovative beer recipes. - **Beverage Manufacturing:** The beverage manufacturing industry can explore the trend of engaging with beer enthusiasts to crowdsource new recipes and create disruptive innovations in the market. - **Consumer Products:** The consumer products industry can capitalize on the trend of recognizing and promoting home brewers, creating opportunities for disruptive innovation in the beer market. ## Related on Trend Hunter - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md)