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# Supersized Breakfast Burgers
The Big Brekkie Burger Takes Breakfast Sandwiches to a New Level

By Katherine Pendrill | Published 2018-02-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/big-brekkie-burger
References: [chewboom](http://www.chewboom.com/2018/02/21/mcdonalds-selling-new-big-brekkie-burger-australia/) & [mcdonalds.au](https://mcdonalds.com.au/menu/breakfast)

[McDonald's Australia](https://www.trendhunter.com/trends/feisty-mcspicy) knows that a growing number of consumers are grabbing breakfast on the go, which is why the chain created the new Big Brekkie Burger. Unlike most [breakfast sandwich](https://www.trendhunter.com/trends/doublestack-egg-sandwich) that contain little more than an egg and a bit of bacon, this behemoth burger is a hefty morning meal that will keep consumers going.

The Big Brekkie Burger is a delicious new breakfast offering from McDonald's Australia. The burger itself consists of a beef patty, bacon, melted cheese, a freshly cracked egg, and a [crispy hash brown](https://www.trendhunter.com/trends/new-breakfast-wraps). The hearty combo is then topped with a dollop of BBQ sauce before it is squished between a toasted sesame seed bun.

Currently available at participating locations across Australia, the new burger is made for those who wake up ravenous.

Image Credit: *McDonald's Australia.*

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 23% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

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