# Retro-Modern Beer Packaging Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix By Marissa Brassfield | Published 2011-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-boss-brewing References: [thedieline](http://www.thedieline.com/blog/2011/6/14/big-boss-brewing.html) & [mckinney](http://mckinney.com/) McKinney creatives Scott Pridgen, Brian Murray and Scott Pridgen recently designed three new labels for Big Boss Brewing. The packaging channels retro typography and advertising with a mix of familiar icons from the worlds of gambling, kustom kulture, retro pin-ups and WWII aviation. The three Big Boss Brewing beers in this latest edition are the [High Roller India](https://www.trendhunter.com/trends/sea-cuisine-skillet-meals) pale ale, the [Blanco Diablo Belgian](https://www.trendhunter.com/trends/blanco-1)-style wit and the [Harvest Time](https://www.trendhunter.com/trends/premium-spirits-distribution) ale with spices. Each beer has a distinct color scheme -- red, silver and black, respectively -- and illustrated identity. What I particularly love about this Big Boss Brewing branding design by McKinney is each label's ability to stand alone as a piece of art. I could easily see these labels printed and sold as posters. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Retro-modern Packaging:** There is a potential for more brands and products to adopt retro-modern packaging styles to attract nostalgic consumers. - **Illustrated Identities:** Fully-realized illustrated identities on packaging could become more popular as brands aim to stand out and create a unique experience for consumers. - **Mix of Familiar Icons:** The use of a mix of familiar icons from different cultures and time periods could become a trend in packaging design to create a sense of familiarity and comfort for consumers. ### Where This Applies - **Craft Beer Industry:** The craft beer industry could benefit from adopting unique retro-modern packaging styles to differentiate themselves in a crowded market. - **Graphic Design Industry:** There is an opportunity for graphic design firms to specialize in creating fully-realized illustrated identities for brands across various industries. - **Consumer Goods Industry:** Various consumer goods industries, such as food and beverage, could incorporate a mix of familiar icons into their packaging to create a sense of nostalgia and comfort for consumers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md)