# Jesus-Endorsed Burgers Christ the Redeemer's Favorite Fast Food is the Big Bob Burger By Marissa Liu | Published 2009-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-bob-burger References: [imnotsayin.blogspot](http://imnotsayin.blogspot.com/2009/10/burger-to-die-on-cross-for.html) & [bobs.br](http://www.bobs.com.br/cardapio/sanduiches/big_bob.asp) The folks at Bob’s--a Brazilian burger chain--have cooked something up called the Big Bob burger and it’s fit for Jesus Christ himself. The wall-sized ad shows the ‘Big Bob’ burger in the outstretched hand of Rio de Janeiro’s iconic ‘Christ the Redeemer’ mountaintop statue. The ad is accompanied by a slogan that roughly translates into “Brazilian as you like.” In a country where about 91% of the population identify themselves as Christians, these burger-peddling, cartoon images of Jesus could be successful or monumentally catastrophic. Hopefully there will be a lot of Big Bob burger-eating and not a lot of rioting in Rio. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 40% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Religious-inspired Marketing:** Opportunity to capitalize on religious imagery and symbols in marketing campaigns to target specific religious populations. - **Cultural Sensitivity in Advertising:** Growing need for businesses to be culturally sensitive and avoid controversial advertising that may offend certain religious or cultural groups. - **Localization in Fast-food Chains:** Increasing demand for fast-food chains to tailor their menus and marketing strategies to specific cultural or religious preferences in different regions. ### Who This Affects Most - **Fast-food Chains:** Opportunity for fast-food chains to utilize religious symbolism in their marketing campaigns and menus to attract specific religious populations. - **Advertising and Marketing:** Increasing need for advertising and marketing professionals to understand and navigate cultural sensitivity in order to create successful and non-controversial campaigns. - **Global Food and Beverage Industry:** Growing demand for localized products and menus in the global food and beverage industry to cater to diverse cultural and religious preferences. ## Related on Trend Hunter - [Soccer Legend-Approved Burgers](https://www.trendhunter.com/trends/messi-burger.md) - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [Holiday Story-Inspired Burgers](https://www.trendhunter.com/trends/roast-beast-burger.md) - [Beastly QSR Burger Menus](https://www.trendhunter.com/trends/godzilla-burgers.md) - [Cheesy Bacon Smash Burgers](https://www.trendhunter.com/trends/cheesy-bacon-smashed-boy.md) - [Movie-Inspired Beef Burgers](https://www.trendhunter.com/trends/yes-chef.md) - [Japanese Wrestling QSR Burgers](https://www.trendhunter.com/trends/baby-body-burger.md) - [Meaty Chili-Topped Burgers](https://www.trendhunter.com/trends/double-beef-meat-chili-burger.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md)