# Football-Themed QSR Meals Bojangles Unveiled a New Lineup of 'Big Bo Boxes' for Tailgating Season By Grace Mahas | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-bo-boxes References: [qsrmagazine](https://www.qsrmagazine.com/news/bojangles-unveils-newly-lineup-big-bo-boxes) & [bojangles](https://www.bojangles.com/?seces) '[Bojangles](https://www.trendhunter.com/trends/bojangles-chicken-wings)' restaurant, an American fast-food chain originating from North Carolina, recently launched its new line of 'Big Bo Boxes' that are perfect for tailgating. The boxes commemorate the brand's 25th football-themed box with its home team and nine additional teams across the South. “[It's] exciting to expand to a new NFL market for the 2019-2020 season and feature some of the top college football programs in the nation, such as the [Alabama Crimson Tide](https://www.trendhunter.com/trends/90s-cocktails-menu), Clemson Tigers, and [Georgia Bulldogs](https://www.trendhunter.com/trends/beepop). These new boxes allow fans to not just throw a tailgate but own the tailgate with Bojangles,” said Jackie Woodward, Chief Marketing Officer for Bojangles. Bojangles' line of Big Bo Boxes is the perfect way to connect with fans around a common interest -- football -- and increase consumer loyalty. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 40% | Activity: 18% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Football-themed QSR Meals:** Opportunity for quick-service restaurant chains to create football-themed meal options that resonate with fans and enhance the game day experience. - **Tailgating Season:** Rise of tailgating culture presents opportunities for businesses to offer specialized products and services that cater to this market. - **Brand Partnerships in Sports:** Collaborations between brands and sports teams can help drive customer engagement and loyalty by tapping into the passion and enthusiasm of sports fans. ### Industries Being Reshaped - **Fast Food:** Fast-food chains can create football-themed meal options to attract football fans and elevate their dining experience. - **Event Planning:** Event planning companies can cater to the growing tailgating market by offering specialized services and products for tailgating events. - **Sports Marketing:** Sports marketing agencies can facilitate brand partnerships with sports teams to create innovative promotional campaigns that target passionate sports fans. ## Related on Trend Hunter - [Tailgating-Ready QSR Chicken Wings](https://www.trendhunter.com/trends/bojangles-chicken-wings.md) - [Game Day-Ready Chicken Boxes](https://www.trendhunter.com/trends/big-game-box.md) - [Tailgaiting Meal Boxes](https://www.trendhunter.com/trends/blue-apron-tailgating-box.md) - [Hand-Breaded Chicken Bites](https://www.trendhunter.com/trends/bo-bites.md) - [Spooky Drive-Thru Experiences](https://www.trendhunter.com/trends/boojangles.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Host-Inspired QSR Meals](https://www.trendhunter.com/trends/wendys-and-fox-big-noon-kickoff.md) - [Budget-Friendly Tailgating Menus](https://www.trendhunter.com/trends/krystal-football-season-promotions.md) - [Online-Only Fried Chicken Deals](https://www.trendhunter.com/trends/popeyes-5-big-box.md)