# Football-Inspired Fast-Food Packaging Bojangles Has Unveiled Its 2025 Big Bo Box Lineup By Kalin Ned | Published 2025-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/big-bo-box-lineup References: [businesswire](https://www.businesswire.com/news/home/20250818873856/en/Introducing-This-Tailgate-Seasons-MVP-Bojangles-Big-Bo-Box)  [Bojangles'](https://www.trendhunter.com/trends/new-bos-bird-dog) 2025 Big Bo Box lineup positions the restaurant as a go-to solution for [football tailgating](https://www.trendhunter.com/trends/tailgate-meal) with expanded team-themed offerings and catering partnerships. The Southern fast-food chain's signature tailgate packages now include two new university partners — Virginia Tech and [Liberty](https://www.trendhunter.com/trends/wnbas-new-york-liberty). These join an existing roster of collegiate and professional teams primarily concentrated in the Southeast. Each Big Bo Box contains the brand's hallmark fried chicken, which is available bone-in or as supremes. The meat is accompanied by sides, freshly baked biscuits, and Bojangles' renowned sweet tea. Beyond the standard 2025 Big Bo Box lineup, Bojangles is collaborating with REVELXP to provide full-service tailgate solutions at select universities. The company emphasizes convenience through multiple ordering channels, including in-store, online, and mobile app purchases for pickup or delivery. Image Credit: Bojangles ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 81% | Activity: 85% | Freshness: 46% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Team-themed Packaging:** Expanding team-themed packaging taps into sports fanaticism, offering customized experiences that enhance brand loyalty and consumer engagement. - **Integrated Catering Partnerships:** Forging collaborations with catering service providers like REVELXP helps create seamless, comprehensive event solutions tailored to sports fans' needs. - **Multi-channel Ordering Systems:** Offering various ordering methods, including digital options, aligns with the growing consumer expectation for flexible, convenient purchasing experiences. ### Who This Affects Most - **Fast-food and Quick-service Restaurants:** Fast-food chains are leveraging sports partnerships to diversify offerings, capturing the lucrative tailgating market by aligning products with sports culture. - **Sports and Entertainment:** The integration of food services with sports events highlights a trend where experiential offerings boost consumer retention and drive brand affiliation. - **Food Delivery and Catering Services:** As consumers demand more convenience, food delivery and catering services are increasingly collaborating with brands to offer unique, event-driven solutions. ## Related on Trend Hunter - [Game Day-Ready Chicken Boxes](https://www.trendhunter.com/trends/big-game-box.md) - [Tailgating-Ready QSR Chicken Wings](https://www.trendhunter.com/trends/bojangles-chicken-wings.md) - [Tailgaiting Meal Boxes](https://www.trendhunter.com/trends/blue-apron-tailgating-box.md) - [Online-Only Fried Chicken Deals](https://www.trendhunter.com/trends/popeyes-5-big-box.md) - [Spooky Drive-Thru Experiences](https://www.trendhunter.com/trends/boojangles.md) - [Hand-Breaded Chicken Bites](https://www.trendhunter.com/trends/bo-bites.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Football-Shaped Catering Trays](https://www.trendhunter.com/trends/football-trays.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md)