# Revamped City Bus Stops The Big Blue Bus Project Will Rebrand the City of Santa Monica By Meghan Young | Published 2010-01-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/big-blue-bus References: [fastcompany](http://www.fastcompany.com/blog/cliff-kuang/design-innovation/santa-monica-rebranding-itself-one-bus-stop-time) & [brucemaudesign](http://www.brucemaudesign.com/index.html) Santa Monica recently revealed plans to redesign the city, and this redesigns seems to be starting with their bus stops under the project Big Blue Bus. This isn’t, however, simply a bus stop revamping, it will act as the [city’s brand ambassador](https://www.trendhunter.com/trends/the-brooklyn-museums). Designed by Lorcan O’Herlihy Architects and Bruce Mau Design., the Big Blue Bus project will take over 360 bus stops across Santa Monica. Focusing on [providing shade from sunlight](https://www.trendhunter.com/trends/blue-lizards), the stops are a kit that can be reconfigured at each location. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 6% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Redesigned City Bus Stops:** Opportunity for innovative designs and technology integration in city bus stops. - **Brand Ambassador Bus Stops:** Potential to transform bus stops into city brand ambassadors through creative and impactful designs. - **Modular Bus Stop Design:** Disruptive innovation potential in creating modular and customizable bus stop infrastructure. ### Industries Being Reshaped - **Architecture and Design:** Opportunities for architects and designers to create functional and aesthetically pleasing bus stops with innovative features. - **Urban Planning:** Innovative bus stop designs can contribute to improving the urban landscape and enhancing public transportation experiences. - **Transportation Services:** Disruption in traditional bus stop infrastructure can lead to new opportunities for transportation service providers to enhance customer experience and integrate technology. ## Related on Trend Hunter - [Multifunctional Transport Buses](https://www.trendhunter.com/trends/bubblic-public.md) - [Redesigned Unifying Transit Terminals](https://www.trendhunter.com/trends/midtown-bus-terminal.md) - [Recycled-Steel Bus Stations](https://www.trendhunter.com/trends/amazon-bus-station.md) - [Cooling Bus Shelter Designs](https://www.trendhunter.com/trends/cooling-bus-shelter.md) - [Urban Structural Street Furniture](https://www.trendhunter.com/trends/symbiotic-urban-furniture.md) - [Historic Building Architecture Offices](https://www.trendhunter.com/trends/big-office.md) - [Autonomous Interactive Shuttle Buses](https://www.trendhunter.com/trends/coach-atoz-shuttle-bus.md) - [Streamlined Airport Metro Hubs](https://www.trendhunter.com/trends/metro-transit-center-station.md) - [Reconfigurable Travel Pod Vehicles](https://www.trendhunter.com/trends/pix-robobus.md)