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# Mighty Avian Ads
Vitakraft Birdseed is Superfood for the Flying Set

By Vincent Salera | Published 2009-02-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/big-bird-watch-out-vitakraft-food-really-make-birds-strong
References: [adsoftheworld](http://adsoftheworld.com/media/print/vitakraft_power_food_for_birds)

Vitakraft Power Food for Birds shows us how powerful birds can become just by eating their brand of birdseed. I would really be afraid to step outside if I knew that the birds in Canada were this strong. I find this ad very original and comical. Alfred Hitchcock would not have needed special effects for his movie "The Birds" with this bird food!

The ad was created by advertising agency [Publicis Frankfurt](https://www.trendhunter.com/trends/ad-that-saves-energy), Germany with creative direction by Stephan Ganser, Peter Kaim and Nico Juenger.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 9% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Superfood for Birds:** Opportunity to develop and market specialized bird food with enhanced nutritional benefits for avian health.
- **Original and Comical Advertising:** Potential for creative and humorous advertisements to engage consumers and leave a lasting impression.
- **Alternative Pest Control Methods:** Innovation in finding ecological and natural ways to deter birds from unwanted areas without causing harm.

### Where This Applies

- **Birdseed Manufacturing:** Manufacturers could develop and promote high-quality birdseed with added nutrients to meet the demand for superfood for birds.
- **Advertising and Marketing:** Opportunity for advertising agencies to create original and comical ads that captivate audiences and promote bird-related products.
- **Pest Control:** Companies specializing in pest control could explore new methods to deter birds using eco-friendly and non-toxic solutions, focusing on prevention rather than extermination.

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