# Collaboration Fruit-Forward Beers Rutter's Big Berry Attitude Has Blueberry and Cranberry Flavors By Michael Hemsworth | Published 2023-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-berry-attitude References: [storebrands](https://storebrands.com/rutters-launches-fruity-private-label-ale-ahead-summer) & [rutters](https://www.rutters.com)  The [Rutter's](https://www.trendhunter.com/trends/dont-have-a-cow-citra-ipa) Big Berry Attitude was created in collaboration with the [Lancaster Brewing Co.](https://www.trendhunter.com/trends/rutters-spiked-tea-cooler) as a decidedly [fruit-forward libation](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) for consumers to pick up at their nearest Rutter's location in Pennsylvania this spring. The beer features a citrus ale base that's infused with blueberry and cranberry flavors to give it the perfect recipe to enjoy during the summer heat. The beer is arriving in late-May and will come in six-packs of 12-ounce cans for $9.99, but will only be available in limited quantities. Senior Category Manager Adam Long spoke on the Rutter's Big Berry Attitude beer saying, "In creating this new beer, we decided to try something different and take our seasonal options to the next level. We’re going to continue to offer our customers new and exciting products in our already wide assortment of adult beverage choices!” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 43% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Beers:** Collaboration beers featuring fruity flavors are becoming more popular in the beer industry, creating opportunities for breweries to experiment and expand their offerings. - **Limited-edition Beverage Releases:** Limited edition and seasonal releases of beverages, such as the Rutter's Big Berry Attitude beer, can create buzz and drive sales for retailers and breweries. - **Flavored Craft Beers:** Flavored craft beers are becoming more common as breweries seek to differentiate their offerings and cater to consumers looking for unique and adventurous beverage experiences. ### Industries Being Reshaped - **Brewing Industry:** The brewing industry is constantly experimenting with new flavors and styles, creating opportunities for innovation and expansion into new markets. - **Retail Industry:** The retail industry can capitalize on limited edition beverage releases, such as the Rutter's Big Berry Attitude beer, by offering exclusive products and driving traffic to their stores. - **Hospitality Industry:** The hospitality industry can cater to consumer demand for unique and adventurous beverage experiences by offering a variety of craft and fruit-infused beers on their menus. ## Related on Trend Hunter - [Collaboration Convenience Store Beers](https://www.trendhunter.com/trends/dont-have-a-cow-citra-ipa.md) - [Seasonal Retailer Beers](https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale.md) - [Hard Iced Tea Lemonades](https://www.trendhunter.com/trends/rutters-spiked-tea-cooler.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Chocolate-Forward Golden Stouts](https://www.trendhunter.com/trends/rutters-dipped.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Blackberry-Spiked Ales](https://www.trendhunter.com/trends/kolschstyle-ale.md)