# Cat-Starred Watch Campaigns Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad By Amy Duong | Published 2025-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/big-bang-watch References: [hublot](https://www.hublot.com/en-us/news/worlds-most-famous-and-pampered-feline-choupette-stars-hublots-big-bang-20th-anniversary)  The late Karl Lagerfeld's famous feline pet, Choupette was tapped by the team at [Hublot](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon) to star in its new Big Bang watch campaign. This is all a part of the brand's 20th anniversary celebrations as the Swiss brand highlights the range of stylized photographs captured by Carljin Jacobs. Choupette is held by a person wearing a suit in a few shots of the campaign. The same subject is also wearing the ceramic Big Bang 20th anniversary Red Magic model. More visions see soft materials of crimson silk posing with a coupe glass of milk. Choupette has her fur elegantly blended with the scarlet palette of the campaign. It builds on the brand's "Own It" tagline, which is a slogan that leans to themes of expression and individuality. Image Credit: Hublot ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 39% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Pet-influenced Fashion Marketing:** The integration of pets in luxury brand campaigns redefines traditional marketing by appealing to animal lovers and enhancing emotional connection with consumers. - **Anthropomorphism in Advertising:** Utilizing animal figures like Choupette in ad campaigns capitalizes on viewers' tendencies to anthropomorphize, creating memorable and charismatic brand imagery. - **Anniversary-themed Product Collections:** Brands are launching thematic campaigns based on significant milestones to create nostalgic connections and increased engagement with their audiences. ### Who This Affects Most - **Luxury Fashion:** The luxury fashion industry increasingly employs unconventional icons, like famous pets, for unique storytelling and to appeal to a broader audience. - **Advertising Photography:** Innovative advertising photography is incorporating whimsical and artistic elements to differentiate brand campaigns, potentially setting new standards for visual storytelling. - **Pet Accessories and Apparel:** With pets becoming influential figures in lifestyle branding, this industry is poised for growth as consumer demand for stylish and high-end pet products rises. ## Related on Trend Hunter - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Handbag Anniversary-Celebrating Campaigns](https://www.trendhunter.com/trends/chanel-25-handbag.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Iconic Elegant Watch Interpretations](https://www.trendhunter.com/trends/ribbon-red-timepiece.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Striking Luxury Watch Designs](https://www.trendhunter.com/trends/j12-watch.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md)