# Upscale Independent Basketball Footwear Lonzo Ball's Big Baller Brand Z02 Starts at $495 By Michael Hines | Published 2017-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/big-baller-brand-zo2 References: [bleacherreport](http://bleacherreport.com/articles/2707820-lonzo-ball-reveals-495-zo2-signature-shoes-made-by-big-baller-brand) & [bigballerbrand](https://bigballerbrand.com/) The Big Baller Brand ZO2, the official shoe of UCLA's Lonzo Ball, has just been revealed. The Big Baller Brand was created by LaVar Ball, father of Lonzo. The elder ball is attempting to take on big shoe companies like [Nike](https://www.trendhunter.com/trends/basketball-sneaker-1) and [Adidas](https://www.trendhunter.com/trends/anthony-edwards-2), forgoing the shoe sponsorship deals [NBA](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes) players normally sign. Lonzo Ball is expected to be a top pick in the upcoming NBA draft, and when he finally hits the court as a professional these are the shoes that will be on his feet. What makes the Big Baller Brand ZO2 so unique is its price point. The Z02 Prime starts at $495, although that price balloons to $695 for sizes 14 and up. Then there's the Z02 Wet which is autographed by Lonzo Ball. That starts at $995 ($1,195 if you wear a size 14 or higher) and comes inside an acrylic case with white LED lighting. Should you be unable to afford the Big Baller Brand ZO2 shoes the company also sells sandals for a cool $220 a pair. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Independent High-end Footwear:** Brands can disrupt the shoe industry by offering more affordable versions of high-end basketball shoes. - **Athlete-centered Sneakers:** Shoe brands can build unique offerings by listening to their athletes’ needs and preferences. - **Personalized Autographed Footwear:** Innovative product features, such as personalized or autographed shoes, can tap into a fan-oriented market. ### Sectors Adopting This - **Sports Apparel and Footwear:** Companies can disrupt the basketball sports apparel and footwear industry by offering alternative options to their existing high-priced products. - **Online Retail:** Retailers can leverage online platforms to connect with a broader audience. - **Entertainment and Memorabilia:** By offering personalized and autographed sneakers, businesses can provide fans with unique entertainment and memorabilia options. ## Related on Trend Hunter - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Luxurious Sporting Statement Pieces](https://www.trendhunter.com/trends/offwhite-co-wilson.md) - [3D-Printed Sports Balls](https://www.trendhunter.com/trends/wilson-sports-goods-co.md) - [Dynamic Athlete-Backed Basketball Shoe](https://www.trendhunter.com/trends/zion-4.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Luxury Retro-Style Sneakers](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan.md)