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# Mega Murses
Big Man Bags Rock Spring 2010 Runways

By Christina Butty | Published 2009-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/big-bags-for-men-spring-2010
References: [trendhunter](http://www.trendhunter.com/christina) & [men.style](http://men.style.com/fashion/collections/S2010MEN/runwayshows)

For Spring 2010 fashion shows, oversized men's bags were present on several of the runways.

No doubt, this is a situation where men's fashion is following women's. Ladies have been toting [oversized bags](https://www.trendhunter.com/trends/express-handbag) for years now. It's about time that the men caught up!

The murses above are from the runways of [Burberry](https://www.trendhunter.com/trends/rocking-horse-bag) Prorsum, Costume National, D&G, Dries Van Noter, Emporio Armani, E Zegna, Gucci, Lanvin and Louis Vuitton.

**Implications** - The large bags come in different colors such as dark brown, black and white. Each color is basic, so there is no need to worry about trying to match the outfit to the bag. Men who carry these murses will surely be surprised to find that they can fit everything they need for a day out and about.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Oversized Bags:** Oversized bags for men's fashion following women's trend.
- **Gender-neutral Accessories:** Designing gender-neutral accessories that cater to both men and women's fashion.
- **Functionality Over Aesthetics:** Designing bags that prioritize functionality over aesthetics.

### Sectors Adopting This

- **Fashion Industry:** The Fashion industry can cater to the increasing demand of oversized bags for both men and women's fashion.
- **Accessories Industry:** The accessories industry can cater to the market demand and manufacture gender-neutral bags to serve both demographics.
- **Retail Industry:** Retailers can offer oversized bags that provide practicality for daily use and can appeal to both genders.

## Related on Trend Hunter

- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Cruelty-Free Men's Accessories](https://www.trendhunter.com/trends/utilityinspired-mens-bags.md)
- [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md)
- [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md)
- [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)
- [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md)
- [French Baguette-Shaped Bags](https://www.trendhunter.com/trends/fendi-baguette1.md)
- [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)
- [Oversized Urbanite Sling Bags](https://www.trendhunter.com/trends/radiant-mega-sling.md)
