# Humongous Handbag Editorials The Big Bag Theory Accentuates the Latest Handbags By Jen Chae | Published 2013-08-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/big-bag-theory References: [behance.net](http://www.behance.net/gallery/The-Big-Bag-Theory/10219917) & [luciagiacani](http://www.luciagiacani.com/) This fashion editorial titled the Big Bag Theory is for the August 2013 edition of [Harrods](https://www.trendhunter.com/trends/burberry-and-harrods) Magazine, shot by photographer Lucia Giacani. In this series of surreal photos, a selection of classic handbags are overly exaggerated, visually. Standing at about twice the model's height, each purse is magnified to make a bold and unavoidable statement. Some of the most sought-after bags are featured in this photoshoot, including [Burberry](https://www.trendhunter.com/trends/rocking-horse-bag), [Celine](https://www.trendhunter.com/trends/mschf-3) and Prada. We see structured leather totes and evening bags in glossy alligator, playful fringe or studs. Some of these designs were exclusively made for Harrods. Most fashion editorials will feature the model wearing and posing with the handbags, focusing on the purse through the photographer's angling. This surreal photoshoot stands out with its blatantly over-sized product placement. The manipulated images look almost fantastical, giving the captures a fairy tale-esque aura. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Giant Accessory Trend:** There is an opportunity for designers to create oversized accessories that make a bold statement. - **Exaggerated Product Placement Trend:** Brands can explore using surreal images of their products in advertising campaigns for a unique approach to product placement. - **Fantastical Fashion Trend:** Fashion brands can tap into the demand for surreal and dreamlike aesthetics in their advertising and editorial campaigns. ### Industries Being Reshaped - **Fashion Industry:** Fashion designers can create similar exaggerated accessories to appeal to consumers looking for bold fashion statements. - **Advertising Industry:** Advertising agencies can experiment with surreal product placement images to capture the attention of consumers in unique ways. - **Photography Industry:** Photographers can explore using surreal images in their editorial and advertising shoots to create a unique and memorable visual experience for viewers. ## Related on Trend Hunter - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md)