# Oversized Fruity Gum Ads These Big Babol Ads Show Gigantic Fruit Chewing Gum Bubbles By Laura McQuarrie | Published 2014-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/big-babol References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/big_babol_pear) & [facebook](https://www.facebook.com/bigbabolindonesia) At first, these Big Babol [chewing gum ads](https://www.trendhunter.com/trends/plastic-free-gum) don't seem like much to look at, but the minimal advertisements are actually quite clever. Most of the space on the ad is taken up by a flat fruit shape of either a pear, a mango or a tangerine. But if you look closely enough, there's actually a tiny silhouette of a person in the place of where the fruit's stem would naturally be, creating the illusion that the tiny little people have blown [gigantic chewing gum bubbles](https://www.trendhunter.com/trends/hubbabubbabuilding). The ads by the [McCann](https://www.trendhunter.com/trends/lotto-maxxing) agency in Mumbai are deceptively simple, but unbelievably witty and visually striking, even if it does take a closer look to appreciate the brilliance of the ad. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Minimal Advertisements:** Disruptive innovation opportunity: Exploring innovative ways to capture attention with simple yet impactful ads. - **Illusionary Advertising:** Disruptive innovation opportunity: Creating ads that play with optical illusions to engage viewers and convey messages in unique ways. - **Visual Ingenuity:** Disruptive innovation opportunity: Leveraging visual creativity to leave a lasting impression on consumers and enhance brand recognition. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Introducing novel advertising techniques that break traditional mold and amplify brand messaging. - **Graphic Design:** Disruptive innovation opportunity: Pushing the boundaries of graphic design to create visually captivating and thought-provoking visuals. - **Marketing:** Disruptive innovation opportunity: Developing unique marketing strategies that incorporate visual ingenuity to capture audience attention and drive engagement. ## Related on Trend Hunter - [Collaborative Bubble Gum Products](https://www.trendhunter.com/trends/hubba-bubba-x-skittles.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Summertime Fruit Chewing Gums](https://www.trendhunter.com/trends/extra-sugarfree.md) - [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md)