# Giant Gum Bubbles Big Babol Ads By Bianca | Published 2008-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/big-babol-ads References: [adofdamonth](http://www.adofdamonth.com/ads/show/3719) & [bigbabol.it](http://www.bigbabol.it/) I must have invested hours as a kid trying to blow big, pink bubbles with my chewing gum. I could blow small ones, and every once in a while I managed a big one, but it never lasted long enough to be captured in a photo. I went through all sorts of brands, including tubs of the 5 cent per piece kind. I guess I should have tried **[Big Babol](http://www.bigbabol.it)**. This [creative advertising campaign](https://www.trendhunter.com/trends/tridifferent) by DRAFTFCB Indonesia shows a series of four scenarios in which chewers of [Bib](https://www.trendhunter.com/trends/the-classic-six) Babol blow bubbles so enormous, they're nearly consumed by the sticky spheres. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Giant Gum Bubbles:** Opportunity for bubble gum manufacturers to create innovative products that allow consumers to blow larger and longer-lasting bubbles. - **Creative Advertising Campaigns:** Opportunity for advertising agencies to develop unique and attention-grabbing campaigns that showcase the product's features in a creative way. - **Interactive Consumer Engagement:** Opportunity for brands to engage consumers by encouraging them to participate in bubble blowing challenges and share their experiences on social media. ### Who This Affects Most - **Bubble Gum Manufacturing:** Disruptive innovation opportunity for bubble gum manufacturers to research and develop new gum formulas that enable larger bubble blowing. - **Advertising:** Disruptive innovation opportunity for advertising agencies to explore unconventional and interactive advertising campaigns that capture consumers' attention. - **Social Media Marketing:** Disruptive innovation opportunity for brands to leverage social media platforms to promote bubble gum products and encourage user-generated content. ## Related on Trend Hunter - [Celebratory Chewing Gum Documentaries](https://www.trendhunter.com/trends/bazooka-bubble-gum-turns-75.md) - [Branded Bubble Gum Paints](https://www.trendhunter.com/trends/hubba-bubba-pink.md) - [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md) - [Chewing Gum Soda Flavors](https://www.trendhunter.com/trends/bubble-gum-soda.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Squeezable Bubble Toys](https://www.trendhunter.com/trends/bubiloons.md) - [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md)