# British Band-Inspired Workwear The New NOAH Collection Highlights Big Audio Dynamite By Amy Duong | Published 2018-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/big-audio-dynamite References: [hypebeast](https://hypebeast.com/2018/11/big-audio-dynamite-noah-collaboration-fall-winter-2018-lookbook) & [noahny](https://noahny.com/blogs/news/big-audio-dynamite) Fashion label [NOAH](https://www.trendhunter.com/trends/noah-and-barbour) has been launching a long line of [music-centric collaborative projects](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip) -- its latest capsule draws inspiration from Big Audio Dynamite, which is an iconic British band. The capsule features a range of musical talents such as Mick Jones who co-founded 'The Clash' and Don Letts, a videographer. Big Audio Dynamite creates a recognizable sound using the selection of influences drawn as NOAH honors it with a capsule of apparel pieces that boast graphic designs. The capsule features tees, accessories, and outerwear -- all of which see details and branding that nod to the music group. Some examples are the matching trucker jacket and jeans set with bright red branding, the zebra-printed hoodie, and a [Baracuta](https://www.trendhunter.com/trends/baracuta-x-barbour) jacket with blue plaid details. The accessories include a bucket hat, enamel pin, socks, beanie, and trucker hat. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Music-inspired Fashion:** The trend of fashion collaborations with music artists or groups presents opportunities for new designs and increased business collaborations. - **Graphic Design Apparel:** The trend of apparel with bold graphics inspired by music or pop culture presents opportunities for creative design partnerships and unique fashion collections. - **Iconic Influences in Fashion:** The trend of using iconic music artists or groups as inspiration for fashion collections presents opportunities for fresh and unique designs that connect with consumers on an emotional level. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend of music-inspired fashion by collaborating with iconic artists or groups to create unique collections that resonate with consumers. - **Music:** Music artists or groups can leverage their influence and recognition to partner with fashion brands and create limited-edition collections that cater to fans and fashion enthusiasts alike. - **Graphic Design:** The trend of graphic design apparel presents opportunities for graphic artists and designers to collaborate with fashion brands or music artists to create cutting-edge designs that push the boundaries of fashion and pop culture. ## Related on Trend Hunter - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Mixtape Merch Capsules](https://www.trendhunter.com/trends/echo45-sound-system.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)